Top Marketing Jobs in Boston, MA

The Lead Partner Marketing Manager will develop and execute marketing strategies for partnerships, manage relationships with key technology allies, and oversee partner marketing initiatives at Dynatrace.

Develops content amplification strategies across social, video, editorial partnerships, digital PR, and third-party channels. Partners with SEO, communications, analytics, creative, executives, and subject matter experts to expand brand authority, earn mentions and citations, improve organic and AI search discoverability, and measure reach, engagement, referrals, links, video performance, and business outcomes. Monitors competitors and emerging platforms while managing agencies, vendors, and production partners.

Develop and execute brand strategies, product roadmaps, go-to-market plans, messaging, packaging, digital, retail, PR, and social campaigns. Analyze consumer, category, competitive, and performance data to guide product positioning, assortment, pricing, and innovation decisions. Support retailer sell-in, creative development, product launches, and post-launch evaluations while coordinating cross-functional teams and managing multiple projects.

Lead vertical go-to-market: own messaging, positioning, campaigns, and content end-to-end. Drive sourced and influenced pipeline with Sales/BDRs/pre-sales, produce campaign assets (ebooks, webinars, landing pages), design multi-touch account-level campaigns, analyze performance, and iterate rapidly using AI tools.

Own developer acquisition for Bluebox.ai by testing and scaling paid channels such as newsletters, Reddit, search, YouTube, podcasts, and community sponsorships. Manage paid media, attribution, funnel analytics, campaign reporting, and content distribution. Optimize for sign-ups, meaningful usage, and activation while experimenting with SEO, AI-SEO, and LLM optimization. Operate independently in a startup-like environment, documenting results and reallocating budget based on data.

Lead Tulip's global marketing function: set strategy and category positioning, build and scale an AI-native marketing organization, own brand, demand, product marketing, communications and partner ecosystem, and drive measurable pipeline and revenue in collaboration with CEO, Product, and Commercial teams.

The Product Marketing Lead drives the narrative and adoption of the ZAIDYN Field Performance AI platform by crafting messaging, developing go-to-market strategies, and collaborating with cross-functional teams to enhance customer value and market presence.

Lead and scale global customer marketing to drive retention, engagement, advocacy, and expansion. Build advocacy, storytelling, executive engagement, reference and review programs, align with Sales and Customer Success, measure impact on GRR/NRR and expansion, and manage a high-performing team using analytics and customer/marketing technologies.

Lead strategy and execution for marketing Bose audio technology franchises. Translate technical R&D into clear positioning, naming, and partner narratives; build scalable toolkits, sales enablement, and training; define KPIs and iterate messaging using data; partner with engineering and sales to maintain centralized, market-ready technology messaging.

Lead end-to-end planning and execution of integrated product launches. Build and manage launch timelines, coordinate cross-functional workstreams, track asset readiness and localizations, manage sample and PR workflows, identify risks and drive resolution, and continuously improve launch processes and templates to ensure global launch readiness.

Lead development of integrated communications strategies for new product launches: define audiences, messaging architecture, channel roles, launch phasing, and measurement. Orchestrate cross-functional alignment across marketing, media, PR, social, CRM, retail and partners. Own planning standards, readiness, investment priorities, and post-launch learning to continuously improve communications and consumer experience.

Lead digital brand media campaigns across the US, Canada, and the UK. Define channel mix and investment strategy, own creative testing and production from brief to trafficking, manage agencies and internal teams, track performance and budgets, partner with analytics/engineering to improve measurement, and present monthly campaign reports.

Lead integrated brand campaigns across US, CA, and UK—owning strategy, creative briefs, production, sponsorship evaluation, and performance reporting. Partner cross-functionally with PR, product marketing, media, analytics, and agencies to ensure brand consistency, sell ideas to leadership, manage budgets, and translate brand efforts into business impact.

Lead global brand and portfolio strategy for Shark and Ninja, driving product launches, integrated marketing, retailer partnerships, and performance measurement to grow market share and profitability across markets.

Translate performance insights into actionable marketing investment strategies, build scalable processes linking Analytics and Integrated Marketing, inform channel and market-level planning, strengthen reporting and planning, and create clear materials for stakeholders while identifying opportunities to improve workflows and use AI to enhance marketing decision-making.

Lead influencer marketing strategy and execution for iGaming and Lottery businesses. Manage creator campaigns across planning, activation, measurement, and analysis; oversee budgets, optimize performance, identify emerging creators and trends, and develop full-funnel programs supporting awareness, engagement, consideration, and acquisition. Collaborate with Marketing, Creative, Analytics, Legal, Compliance, and agencies while improving campaign workflows through automation and emerging technologies.

Own product positioning, ideal customer profiles, messaging, go-to-market launches, sales enablement, and customer insight for education software and payments solutions. Partner cross-functionally with Product, Sales, Marketing, Partnerships, and RevOps to improve pipeline quality, conversion, win rates, and revenue. Translate complex capabilities into compelling value propositions, support competitive deal strategy, and use AI to improve marketing productivity and scalability.

Leads end-to-end marketing strategy and execution for Commercial and Corporate Banking, including client acquisition, retention, product adoption, digital campaigns, ABM, sales enablement, events, analytics, optimization, budgeting, and regulatory governance. Partners with senior banking, sales, data, and digital stakeholders to develop value propositions, integrated marketing plans, and measurable growth initiatives in a regulated B2B financial services environment.

Lead North America field marketing to drive regional pipeline and growth. Build and execute regional marketing, ABM, events, and digital campaigns; align closely with sales and SDRs; manage a small team and budgets; use data and AI to optimize performance and forecast pipeline.

Owns day-to-day operations for Bevi’s experiential marketing program, including BeviMobile fleet scheduling, Tour Manager coordination, partner-event machine logistics, technician scheduling, permitting, inventory, and activation tracking. Manages five contractors, coordinates with Sales, Marketing Operations, vendors, and partners, resolves field issues, communicates schedules and status, and improves processes to scale the program nationally. The role is Boston-based with hybrid headquarters attendance and travel to activations as needed.

The Senior Product Marketing Manager at GameChanger will lead go-to-market strategies, oversee positioning, collaborate with product teams, and drive adoption for the company's products.

Build and scale channel and partner marketing across VAR, distributor, and technology alliances. Run partner enablement, MDF, co-marketing programs, portal management, communications, and partner funnel reporting to drive partner-led pipeline.

Lead enterprise content marketing initiatives across industries and buyer personas. Develop and manage data reports, e-books, videos, articles, webinars, and webpages; create briefs, messaging, and outlines; write and edit content; ensure brand consistency; and coordinate with product, regional, demand generation, customer marketing, sales, and creative teams. Use audience insights, SEO, AI-powered tools, and performance metrics to support full-funnel campaigns and editorial planning.

The Demand Gen Specialist drives SharkNinja's Amazon marketing by managing media campaigns, collaborating with teams, and optimizing budgets to increase brand awareness and engagement.

Lead North America B2B field marketing to drive demand, pipeline, and sales acceleration through integrated campaigns, events, account-based marketing, and digital activation. Execute in-market programs, coordinate with sales and cross-functional partners, manage agencies and vendors, analyze campaign performance, and handle budgeting, contracting, and reporting. Travel up to 25% to support events and customer engagement.