CRM Specialist (Email & SMS)

About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
OVERVIEW:
SharkNinja continues to grow rapidly across North America, and this role will play a key part in scaling and optimizing our CRM program across the US, Canada, and Mexico. As a CRM Specialist, you will support the planning, execution, and optimization of email and SMS marketing programs that drive engagement, retention, and revenue for our DTC business across the Shark and Ninja brands.
This is a hands-on executional role with strong cross-functional exposure. You will work closely with internal marketing, ecommerce, and analytics partners, with a particular focus on supporting the Canada CRM program to help deliver on local market goals while aligning to broader North America strategy.
Key Responsibilities
CRM Execution & Campaign Management:

• Support the execution of North America email and SMS marketing campaigns across the US, Canada, and Mexico.
• Own day-to-day email and SMS briefing, build, scheduling, QA, and deployment.
• Assemble content and inputs from cross-functional partners including Brand, DTC, Creative, and Commercial teams.
• Ensure campaigns are delivered accurately, on time, and aligned to business priorities and promotional strategies.

Lifecycle & Automation:

• Support behavioral and lifecycle CRM programs including welcome series, post-purchase, replenishment, re-engagement, and other automated journeys.
• Partner with CRM leadership to help build, optimize, and maintain automated flows within Salesforce Marketing Cloud and related tools.

Testing, Optimization & Reporting:

• Partner with digital and analytics teams to execute A/B testing strategies across email and SMS.
• Track core CRM performance metrics including revenue, engagement, and deliverability, and help develop benchmarks and reporting views.
• Support performance analysis and insights, with exposure to dashboards and reporting tools such as Power BI.

Cross-Functional & Regional Collaboration:

• Collaborate closely with North America CRM stakeholders to ensure consistent execution and best practices across markets.
• Work closely with the Canada team to support local CRM needs, campaign execution, and performance goals.
• Partner cross-functionally with Ecommerce, Performance Marketing, Analytics, Creative, and Technology teams.

About You

• 1-3 years of experience in CRM, retention, lifecycle, or email/SMS marketing.
• Hands-on experience executing email and/or SMS campaigns using marketing automation platforms.
• Salesforce Marketing Cloud experience preferred.
• Strong organizational skills with the ability to manage multiple campaigns and deadlines in a fast-paced environment.
• Proficient in Excel; Power BI experience is a plus.
• Strong attention to detail and comfort with QA processes.
• Collaborative team player with strong communication skills and a proactive mindset.
• Experience working in an eCommerce or DTC environment is a plus.

Location:
This role is based in our Needham, MA office, with an expectation of 3 days per week onsite.
Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Pay Range
$83,900-$102,500 USD
Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
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• For candidates based in all regions, please refer to this Candidate Privacy Notice.
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• For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]