Top Marketing Manager Jobs in Boston, MA

Own brand and partner campaign strategy from brief through launch and retrospectives. Translate business priorities, audience insights, and brand strategy into integrated campaign plans, GTM strategies, investment priorities, and creative briefs. Align cross-functional marketing partners, guide tradeoffs, oversee execution quality, and develop measurement frameworks. Track brand health and campaign performance, report insights to leadership, and create reusable standards to improve future campaigns.

Execute multi-channel B2B marketing for a fintech SaaS: run ABM tactics, manage HubSpot, content and asset library, execute events/trade shows, support sales enablement, track marketing metrics and budgets.

Own the global marketing strategy for HiBob’s technology partner ecosystem and marketplace. Develop joint positioning, integrated go-to-market campaigns, demand-generation programs, regional activation frameworks, and partner prioritization models. Collaborate with Product, Sales, Partner Managers, and regional Marketing teams to drive adoption, pipeline, revenue, and customer value. Use performance data to optimize investments and scale successful programs globally.

Own lifecycle and retention marketing across email, SMS, and membership communications. Build and optimize Klaviyo flows, segmentation, personalization, testing, campaign calendars, and QA. Manage membership onboarding, churn prevention, win-back, and upgrades while connecting CRM activity to conversion, repeat purchase, retention, reactivation, and LTV. Requires hands-on ecommerce marketing expertise and measurable results.

Own Headway’s provider lifecycle marketing program end to end, from segmentation and trigger design through campaign deployment in Iterable and Intercom. Build journeys that improve provider activation, product adoption, engagement, and retention. Develop experiments, define success metrics, analyze performance, and continuously optimize programs. Partner with Product, Product Marketing, Customer Success, and Creative to align lifecycle campaigns with product priorities and create consistent provider experiences.

Owns the email marketing channel for a commercial insurance organization, managing strategy, journey development, coding, testing, deployment, governance, platform administration, and performance optimization in Salesforce Marketing Cloud. Supports social, advertising, web, and MarTech activities while analyzing channel data and presenting actionable recommendations. Partners with creative, marketing, enterprise technology, and cross-functional teams to deliver integrated campaigns, improve processes, and maintain best practices across digital channels.

Own the affiliate marketing channel end to end, including partner recruitment, budget allocation, forecasting, tracking, attribution, optimization, compliance, fraud auditing, and ROI management. Lead affiliate specialists and contractors while collaborating with Analytics, Finance, Provider Success, and executive stakeholders. Grow high-quality publisher relationships, improve patient acquisition outcomes, and develop scalable channel operations through data-driven decisions and automation.

Own North American paid search across Google Ads and Microsoft Advertising, managing bids, budgets, keywords, testing, conversion tracking, attribution, and performance reporting. Partner with SEO on answer engine optimization and use AI-driven search insights to improve demand generation. Collaborate with field marketing, SDR, creative, brand, sales, and platform partners to generate high-quality B2B leads and pipeline.

Manage North American paid search campaigns across Google Ads and Microsoft Advertising, including bidding, budgets, keywords, optimization, testing, attribution, and reporting. Partner with SEO on answer engine optimization and assess AI-driven search features. Collaborate with field marketing, SDR, creative, brand, sales, and platform partners to improve B2B lead quality, pipeline, and campaign performance.

Plan, execute, and optimize multi-channel B2B demand generation and ABM campaigns for the mid-market segment. Partner with content, product marketing, marketing operations, sales, and analytics teams to align targeting, messaging, enablement, and pipeline goals. Manage webinars, sales plays, direct mail, and other channels; monitor performance, conduct testing, optimize spend, maintain reporting, and translate campaign data into actionable recommendations. Use AI tools to improve personalization and execution.

Build and grow HiBob’s North America partner ecosystem through acquisition, engagement, enablement, and co-marketing programs. Develop full-funnel campaigns with consultants, brokers, accountants, and other partners to generate leads and pipeline. Manage strategy, budgets, timelines, stakeholder coordination, execution, performance measurement, and optimization while aligning Partner Managers, Sales, and Marketing teams.

Owns the email marketing channel for a commercial insurance organization, managing strategy, journey development, coding, testing, deployment, governance, optimization, reporting, and platform administration in Salesforce Marketing Cloud. Supports social, advertising, web, and broader MarTech activities while collaborating with creative, marketing, enterprise, and cross-functional partners. Analyzes performance data, develops recommendations, manages stakeholder communications, and advances integrated digital marketing campaigns.

Develops and executes hotel marketing strategies and campaigns across digital and social channels to drive revenue and guest engagement. Monitors industry trends, presents monthly performance insights to Sales and Revenue Management, leads cross-functional initiatives, and supervises, coaches, and supports marketing team members.

Own end-to-end search growth across paid, organic, and AI discovery channels. Lead Google Ads and Microsoft Advertising strategy, campaign optimization, AI search testing, CRO, landing-page improvements, measurement, forecasting, and performance reporting. Partner cross-functionally with SEO, content, web, analytics, creative, and marketing teams to improve qualified traffic, conversion, revenue outcomes, and customer growth.

Owns Catalant’s event, webinar, and communications programs from concept through follow-up. Responsibilities include developing topics, coordinating speakers and vendors, managing event logistics, creating promotional communications and collateral, aligning messaging with brand narratives, tracking performance, and supporting pipeline generation. The role collaborates closely with sales, PR, leadership, creative, and marketing stakeholders while managing multiple concurrent programs and attending most events.

Leads B2B marketing strategy and integrated campaigns for energy efficiency, electric mobility, and active demand response programs across Connecticut, Massachusetts, and New Hampshire. Develops outreach, advertising, event, digital, email, and direct mail initiatives; manages vendors, budgets, timelines, partnerships, and marketing calendars; analyzes campaign performance and ROI; supervises marketing content; and represents programs at industry and customer events.

Leads pursuit marketing efforts by developing RFQ/RFP responses, presentations, value propositions, collateral, and branded materials to win construction work. Coordinates with operations, estimating, leadership, and business development teams, manages timelines and deliverables, facilitates kickoffs and debriefs, conducts research, and mentors junior team members. Requires strong writing, design, organization, communication, and project coordination skills, along with AEC marketing experience and proficiency in Adobe Creative Suite and Microsoft Office.

Own Aline’s corporate marketing strategy, brand narrative, public relations, analyst relationships, SEO and AEO, organic social presence, executive thought leadership, awards, and industry events. The role builds market visibility and category leadership while partnering with Product, Sales, Customer Success, and Marketing Operations to strengthen brand awareness, engagement, pipeline contribution, and customer relationships.

Own the company’s demand generation strategy and marketing contribution to pipeline. Responsibilities include selecting target markets and channels, managing campaigns and account-based programs, partnering with AWS and technology partners, creating thought leadership and case studies, running events, managing marketing tools, and reporting on performance. The role requires hands-on B2B marketing leadership focused on measurable pipeline and revenue impact.

Execute B2B demand-generation campaigns: build and optimize paid search and paid social, create LinkedIn audiences, perform keyword research, report pipeline metrics, prepare QBR decks, and collaborate on quarterly client plans.

Creates and coordinates dealership marketing content across social media, websites, email, and community channels. Responsibilities include photography, video, content calendars, customer engagement, AI-assisted content development, SEO content organization, campaign support, and performance tracking. The role requires collaboration with sales, service, and management teams, careful review of public-facing materials, protection of customer information, and reliable project follow-through.

Own Jasper’s customer advocacy and experiential marketing programs, including customer stories, reference management, analyst and press preparation, customer advisory boards, executive events, and post-sale onsite programming. Develop customer-focused content, deploy proof across sales and customer success motions, and measure behavior change, advocacy conversion, account coverage, retention, expansion, and pipeline impact. The role is fully remote, reports to senior marketing leadership, and includes 20–25% travel.

Develops and optimizes multichannel demand generation campaigns across email, paid media, SEO, webinars, events, and social media. Owns lead capture, nurture workflows, lifecycle automation, campaign analytics, reporting, and data quality. Partners with Business Development and creative teams to improve lead quality and pipeline growth, while monitoring market trends and supporting Account-Based Marketing initiatives.

Develop and execute multi-channel B2B marketing programs for Corporate Banking. Partner with regional leaders and growth strategists to create prospect engagement strategies, briefs, and customer-centered experiences. Lead integrated campaign execution, manage budgets, analyze performance, and drive continuous improvement through testing and retrospectives. The role requires financial services marketing expertise, marketing technology familiarity, strong communication, project management, and analytics skills.

Own lifecycle marketing strategy and execution across email, SMS, direct mail, landing pages, and employer channels. Build and optimize member journeys from awareness through retention, manage segmentation and personalization, run experiments, measure campaign performance, ensure compliant communications, and coordinate client launches and external partners. Translate complex healthcare topics into clear member communications while collaborating cross-functionally to improve activation, engagement, conversion, and retention.