Top Marketing Manager Jobs in Boston, MA

Manage and optimize PPC campaigns across search engines, including campaign creation, keyword research, ad copy, bidding, product feeds, landing pages, and experimentation. Analyze large datasets and campaign performance to identify growth opportunities, make recommendations, and improve customer acquisition. Collaborate with marketers, product managers, engineers, and internal partners while managing projects across multiple offices.

Owns end-to-end B2B lifecycle marketing programs, including automated nurture journeys, triggered emails, campaign and event follow-up, ABM initiatives, segmentation, testing, QA, sales routing, and performance optimization. The role partners cross-functionally with Campaigns, Product Marketing, Marketing Operations, Events, Field, Content, and regional teams to improve prospect engagement, MQL conversion, and pipeline.

Lead partner marketing strategy and execution for Channel and Audit partners across AMER. Develop joint go-to-market plans, campaigns, events, webinars, demand-generation programs, and MDF investments that generate qualified pipeline. Build partner relationships, optimize campaigns using performance data, establish scalable marketing processes, and coordinate cross-functionally with sales, business development, field marketing, demand generation, product marketing, and marketing operations.

Owns joint go-to-market and channel marketing plans with North American reseller partners. Executes demand generation campaigns, webinars, events, product launches, co-marketing programs, and MDF-funded activities. Develops partner-ready campaigns and materials, coordinates with sales and product marketing, tracks pipeline and campaign KPIs, measures ROI, supports partner engagement, and recommends improvements to channel programs and enablement.

Build and grow HiBob’s North America partner ecosystem through acquisition, engagement, enablement, and co-marketing programs. Develop full-funnel campaigns with consultants, brokers, accountants, and other partners to generate leads and pipeline. Manage strategy, budgets, timelines, stakeholder coordination, execution, performance measurement, and optimization while aligning Partner Managers, Sales, and Marketing teams.

Own regional marketing strategy and pipeline growth for a sales territory. Plan and execute regional events, account-focused campaigns, digital and content programs, and partner marketing initiatives. Manage campaign budgets, logistics, agencies, measurement, and reporting while coordinating with sales, channel partners, and cross-functional marketing teams. Mentor regional marketers, improve team processes, and use data and AI-assisted automation to optimize performance. The role supports a global sales region and requires up to 50% travel.

Lead Chewy’s paid social strategy across Meta and Reddit, owning campaign planning, execution, optimization, creative testing, audience targeting, bidding, product catalogs, and dynamic ads. Analyze CPA, ROAS, LTV, and incremental lift while partnering with analytics, data science, product, creative teams, and platform representatives. Drive experimentation, attribution, tracking, automation, AI and machine learning initiatives to scale customer acquisition and brand performance across e-commerce channels.

Hands-on performance marketing role responsible for planning, launching, and optimizing paid media and ABM campaigns across social, video, programmatic, and emerging channels. The role manages budgets, vendors, creative testing, audience activation, measurement, and campaign optimization to build awareness, generate demand, engage buying groups, and increase pipeline. It partners closely with Creative, Content, Marketing Operations, Analytics, Sales, and Customer Marketing.

Lead and scale multi-channel lifecycle marketing programs across email, SMS, and push. Develop personalized campaigns, journeys, segmentation, experiments, and reporting to improve patient and provider engagement. Collaborate cross-functionally with Product, Engineering, Operations, and Support teams while using analytics and A/B testing to optimize performance across B2B and D2C audiences.

Own North American regional field marketing and account-based marketing programs for mid-market audiences. Plan and execute trade shows, roadshows, roundtables, virtual events, direct mail, and ABM initiatives while partnering with sales and marketing teams. Manage lead capture, follow-up, sales enablement, campaign performance, pipeline conversion, and ROI analysis. The role requires approximately 40% travel and use of AI tools for research, planning, and analysis.

Leads growth marketing for key products, managing teams and owning funnel performance from lead generation through closed-won revenue. Partners with Finance, Sales, product marketing, digital, creative, and brand teams to set targets, allocate budgets, execute campaigns, and improve pipeline. Uses Marketo and Salesforce to analyze performance, build reporting, and optimize SEO, paid search, conversion rates, and product-led growth. Develops AI-enabled workflows for funnel analysis, trend detection, and reporting.

Own and scale Tufin’s channel and partner marketing across VAR, distributor, and technology alliance ecosystems. Responsibilities include partner campaigns, co-marketing, enablement materials, MDF administration, partner communications, portal management, certifications, deal registration, co-sell programs, and funnel reporting. The role partners with channel sellers, field marketing, product marketing, sales, and leadership to increase partner engagement, awareness, and partner-generated pipeline.

Own strategy, execution requirements, performance, and optimization for revenue-focused lifecycle marketing motions, including PLG, PQL conversion, cross-sell, expansion, and reactivation. Develop customer journeys, messaging, audiences, sequencing, and success measures; align Product Marketing, Product, Sales, Legal, Analytics, and Marketing Operations; track pipeline and revenue outcomes; and optimize campaigns through testing, attribution, and data-driven insights.

Develop and execute B2B marketing strategies, campaigns, content, sales enablement, digital programs, and industry events for public fund services. The role targets ETFs, mutual funds, and retail alternatives, translating technical and regulatory topics into market-facing materials. Responsibilities include account-based marketing, competitor monitoring, budget support, campaign performance analysis, stakeholder collaboration, and lead nurturing. Travel may be required up to 10%.

Own campus acquisition and enrollment marketing across 50+ higher-education partners. Build term playbooks, campaigns, email and SMS programs, campus toolkits, events, student communities, and advocate networks. Track sign-ups by channel, optimize conversion and retention, manage event and campaign investments, and use AI to scale execution. The role partners with higher-education teams and campus stakeholders to increase course enrollment and improve fill rates.

Owns Catalant’s B2B events, webinars, and conference programs from concept through follow-up. Responsibilities include developing topics, coordinating speakers and vendors, managing logistics, writing promotional communications, creating collateral, aligning messaging, tracking performance, and connecting events to pipeline generation. The role collaborates with sales, PR, leadership, content, brand, and segment marketing teams while managing multiple concurrent programs and attending most events.

Drives marketing strategy and market share growth for Japan’s semiconductor market. Builds customer relationships, leads technical reviews and tool evaluations, develops marketing collateral, analyzes market and competitive trends, enables sales activities, and translates customer feedback into product and service roadmap inputs. Serves as the liaison among headquarters, Japan sales, customers, and cross-functional teams while supporting international collaboration and regional travel.

Lead marketing strategy and execution for assigned supplier portfolios. Develop annual plans, manage co-op budgets, create integrated campaigns across digital, email, web, content, social, events, and sales enablement channels, and coordinate programs from planning through completion. Build supplier and cross-functional partnerships, track campaign performance through dashboards and reviews, and use analytics, automation, AI, and best practices to improve marketing effectiveness and investment outcomes.

Lead product marketing for ServiceNow’s CRM portfolio by developing positioning, messaging, competitive intelligence, sales enablement, content, and go-to-market activation programs. Partner with Sales, Product, Demand Generation, and Field Marketing to execute launches, equip sellers, improve field adoption, and drive measurable outcomes such as pipeline and win rates. The role requires strong communication, enterprise sales collaboration, stakeholder management, and the ability to operate effectively amid ambiguity.

Leads demand and field marketing for US major enterprise accounts, aligning with sales, BDR, partner, and digital marketing teams to generate pipeline and bookings. Responsibilities include omnichannel campaign planning, ABM, digital demand generation, executive events, partner marketing, budget management, vendor coordination, performance reporting, and ROI optimization. The role owns strategies for Global 2000 accounts and uses analytics, intent intelligence, and marketing technology to drive full-funnel engagement and conversion.

Develops and executes integrated marketing and communications strategies for Harvard Business School’s Advanced Leadership Initiative. Responsibilities include fellowship recruitment marketing, partner outreach, content and storytelling, website and digital communications, social media, events, community engagement, analytics, vendor coordination, and performance reporting. The role requires strategic planning alongside hands-on writing, editing, campaign execution, and stakeholder collaboration to strengthen the initiative’s visibility, reputation, engagement, and impact.

Owns BRUNT’s lifecycle marketing program across email and SMS, including flow architecture, segmentation, list growth, deliverability, testing, reporting, and optimization. The role drives repeat purchases, customer lifetime value, and cross-category growth while managing an Email Marketing Associate. Responsibilities include operating Klaviyo and Postscript, coordinating cross-functional campaigns, troubleshooting data integrations, maintaining compliance, and analyzing retention and cohort performance.

Manage email campaigns and lifecycle journeys in Bloomreach, including deployment logic, A/B testing, troubleshooting, reporting, and calendar maintenance. Support agency incentives, gifting programs, vendor coordination, event logistics, marketing collateral, print assets, and campaign performance tracking. Assist with MarTech initiatives by gathering requirements, coordinating marketing, engineering, and data stakeholders, and supporting project dashboards and reporting.

Lead Amazon performance marketing strategy and execution, manage Sponsored Ads and DSP, collaborate with agencies and cross-functional teams, optimize campaigns and budgets, analyze performance with AMC/analytics, and measure commercial impact to drive ROAS and customer acquisition.

Own product marketing for Huntress’s in-house IT and security segment, developing positioning, messaging, content, demand programs, sales enablement, and channel partner materials. Conduct buyer and market research, represent customer needs in product discussions, support Microsoft alliance messaging, and connect marketing activities to measurable pipeline and revenue outcomes. The role requires translating complex cybersecurity concepts into compelling narratives and using AI-supported workflows for research and content development.