Top Marketing Manager Jobs in Boston, MA

Build and grow HiBob’s North America partner ecosystem through acquisition, engagement, enablement, and co-marketing programs. Develop full-funnel campaigns with consultants, brokers, accountants, and other partners to generate leads and pipeline. Manage strategy, budgets, timelines, stakeholder coordination, execution, performance measurement, and optimization while aligning Partner Managers, Sales, and Marketing teams.

Own regional marketing strategy and pipeline growth for a sales territory. Plan and execute regional events, account-focused campaigns, digital and content programs, and partner marketing initiatives. Manage campaign budgets, logistics, agencies, measurement, and reporting while coordinating with sales, channel partners, and cross-functional marketing teams. Mentor regional marketers, improve team processes, and use data and AI-assisted automation to optimize performance. The role supports a global sales region and requires up to 50% travel.

Hands-on performance marketing role responsible for planning, launching, and optimizing paid media and ABM campaigns across social, video, programmatic, and emerging channels. The role manages budgets, vendors, creative testing, audience activation, measurement, and campaign optimization to build awareness, generate demand, engage buying groups, and increase pipeline. It partners closely with Creative, Content, Marketing Operations, Analytics, Sales, and Customer Marketing.

Lead and scale multi-channel lifecycle marketing programs across email, SMS, and push. Develop personalized campaigns, journeys, segmentation, experiments, and reporting to improve patient and provider engagement. Collaborate cross-functionally with Product, Engineering, Operations, and Support teams while using analytics and A/B testing to optimize performance across B2B and D2C audiences.

Own North American regional field marketing and account-based marketing programs for mid-market audiences. Plan and execute trade shows, roadshows, roundtables, virtual events, direct mail, and ABM initiatives while partnering with sales and marketing teams. Manage lead capture, follow-up, sales enablement, campaign performance, pipeline conversion, and ROI analysis. The role requires approximately 40% travel and use of AI tools for research, planning, and analysis.

Own and scale Tufin’s channel and partner marketing across VAR, distributor, and technology alliance ecosystems. Responsibilities include partner campaigns, co-marketing, enablement materials, MDF administration, partner communications, portal management, certifications, deal registration, co-sell programs, and funnel reporting. The role partners with channel sellers, field marketing, product marketing, sales, and leadership to increase partner engagement, awareness, and partner-generated pipeline.

Own strategy, execution requirements, performance, and optimization for revenue-focused lifecycle marketing motions, including PLG, PQL conversion, cross-sell, expansion, and reactivation. Develop customer journeys, messaging, audiences, sequencing, and success measures; align Product Marketing, Product, Sales, Legal, Analytics, and Marketing Operations; track pipeline and revenue outcomes; and optimize campaigns through testing, attribution, and data-driven insights.

Own campus acquisition and enrollment marketing across 50+ higher-education partners. Build term playbooks, campaigns, email and SMS programs, campus toolkits, events, student communities, and advocate networks. Track sign-ups by channel, optimize conversion and retention, manage event and campaign investments, and use AI to scale execution. The role partners with higher-education teams and campus stakeholders to increase course enrollment and improve fill rates.

Owns Catalant’s B2B events, webinars, and conference programs from concept through follow-up. Responsibilities include developing topics, coordinating speakers and vendors, managing logistics, writing promotional communications, creating collateral, aligning messaging, tracking performance, and connecting events to pipeline generation. The role collaborates with sales, PR, leadership, content, brand, and segment marketing teams while managing multiple concurrent programs and attending most events.

Lead product marketing for ServiceNow’s CRM portfolio by developing positioning, messaging, competitive intelligence, sales enablement, content, and go-to-market activation programs. Partner with Sales, Product, Demand Generation, and Field Marketing to execute launches, equip sellers, improve field adoption, and drive measurable outcomes such as pipeline and win rates. The role requires strong communication, enterprise sales collaboration, stakeholder management, and the ability to operate effectively amid ambiguity.

Leads product positioning, messaging, customer research, product launches, customer storytelling, demonstrations, and sales enablement for Tulip’s AI-native B2B platform. Builds voice-of-customer programs through interviews, site visits, win-loss reviews, advisory boards, and sales-call analysis. Partners with product, sales, customer success, and marketing teams to connect platform capabilities to manufacturing customer outcomes and improve market performance.

Own Gradient Labs’ global B2B events program, selecting event opportunities, creating memorable dinners, workshops, meetups, and conferences, and measuring pipeline impact. Build relationships with customers, partners, speakers, and senior buyers; write targeted outreach; improve CRM reporting in HubSpot; and bring customer insights back to product and operations teams. This first dedicated events hire will manage execution in a fast-paced, early-stage environment and support international events.

Leads B2B SaaS email marketing strategy across prospect nurture, demand generation, customer adoption, cross-sell, and upsell. Owns multi-quarter roadmaps, campaign prioritization, creative direction, email building and QA in Knak, database health, segmentation, testing, deliverability, and performance analysis. Partners cross-functionally with Demand Generation, Sales, Marketing Operations, Lifecycle, and Customer Marketing to drive engagement, pipeline, opportunities, and revenue.

Own digital marketing operations, analytics, attribution, marketing automation, paid media, and organic search strategy. Build HubSpot workflows, lifecycle stages, audience segments, dashboards, and end-to-end tracking using GTM and GA4. Manage Google, LinkedIn, and Meta campaigns, including budgets, bids, conversion tracking, testing, and ROAS optimization. Improve SEO, AI search visibility, pipeline generation, lead conversion, and acquisition costs while partnering with marketing, sales, and RevOps.

Execute multi-channel B2B marketing for a fintech SaaS: run ABM tactics, manage HubSpot, content and asset library, execute events/trade shows, support sales enablement, track marketing metrics and budgets.

Own the global marketing strategy for HiBob’s technology partner ecosystem and marketplace. Develop joint positioning, integrated go-to-market campaigns, demand-generation programs, regional activation frameworks, and partner prioritization models. Collaborate with Product, Sales, Partner Managers, and regional Marketing teams to drive adoption, pipeline, revenue, and customer value. Use performance data to optimize investments and scale successful programs globally.

Leads public-sector demand generation programs that drive qualified sales pipeline and revenue. Responsibilities include planning and measuring integrated campaigns across email, webinars, content, advertising, direct mail, trade shows, social media, and sales enablement. Partners cross-functionally with marketing, sales, product, finance, and operations; forecasts program impact, evaluates ROI, builds evergreen programs, and manages stakeholder alignment. The role is remote within the United States.

Leads hotel-level digital marketing for a portfolio of high-revenue properties. Develops and optimizes paid search, paid social, display, video, and metasearch campaigns; recommends budgets; analyzes commercial performance data; communicates insights to hotels and senior leaders; coordinates hotel, agency, and enterprise partners; drives testing, program innovation, and team development.

Own client acquisition performance across Meta advertising, strategy, direct-response copy, creative testing, funnel tracking, and client relationships. Manage multiple accounts, optimize campaigns toward appointment and conversion targets, lead performance calls, troubleshoot pixels and automations, develop VSL scripts and messaging, and identify improvements across the funnel. The role requires strong analytical, communication, copywriting, and client-retention skills, with preferred experience in financial services and performance marketing agencies.

Leads product marketing for Huntress’s Agentic Security Platform, including go-to-market strategy, positioning, launches, sales enablement, demand generation, and technical partner marketing. Translates AI, posture management, APIs, integrations, and threat expertise into compelling customer-focused messaging. Collaborates with Product, Marketing, Sales, Security, and technology partners to drive awareness, pipeline, adoption, and platform growth among MSPs, resellers, and enterprise security buyers.

Own a portfolio of client accounts for a performance marketing agency serving Registered Investment Advisors. Manage Meta lead-generation campaigns, budgets, targeting, bidding, creative testing, tracking, and conversion optimization. Lead bi-weekly client calls, provide performance reports and recommendations, troubleshoot pixels and integrations, manage Calendly and Zapier workflows, and support client retention through accountable campaign performance.

Own a portfolio of client accounts and manage Meta advertising campaigns from strategy through execution. Lead client calls, prepare performance reports, optimize budgets and targeting, monitor cost-per-appointment metrics, and improve underperforming campaigns. Set up and troubleshoot pixels, conversion events, Calendly integrations, Zapier automations, and lead-routing workflows. Build client relationships, provide actionable recommendations, and support retention, renewals, and referrals.

Own a portfolio of client accounts and lead performance marketing strategy across Meta advertising, direct-response copy, video sales letters, creative testing, funnel tracking, and appointment-generation campaigns. Manage budgets, optimize performance against acquisition targets, lead client calls, prepare reports, troubleshoot pixels and marketing automations, and collaborate on creative execution. The role is accountable for client performance, retention, communication, and measurable improvements in lead quality and conversions.

Own a portfolio of client accounts and manage Meta lead-generation campaigns from strategy through execution. Responsibilities include client communication, performance reporting, budget and audience optimization, creative testing, conversion tracking, Meta Pixel setup, Calendly and Zapier integrations, troubleshooting lead workflows, and improving cost-per-appointment, show rates, close rates, retention, and referrals.

Own client accounts and Meta lead-generation campaigns from strategy through execution. Manage budgets, targeting, bidding, creative testing, conversion tracking, reporting, and appointment-booking workflows. Lead client calls, translate campaign performance into recommendations, troubleshoot technical issues, and support retention through accountable performance management.