Top Marketing Manager Jobs in Boston, MA

Own lifecycle and retention marketing across email, SMS, and membership communications. Build and optimize Klaviyo flows, segmentation, personalization, testing, campaign calendars, and QA. Manage membership onboarding, churn prevention, win-back, and upgrades while connecting CRM activity to conversion, repeat purchase, retention, reactivation, and LTV. Requires hands-on ecommerce marketing expertise and measurable results.

Own Headway’s provider lifecycle marketing program end to end, from segmentation and trigger design through campaign deployment in Iterable and Intercom. Build journeys that improve provider activation, product adoption, engagement, and retention. Develop experiments, define success metrics, analyze performance, and continuously optimize programs. Partner with Product, Product Marketing, Customer Success, and Creative to align lifecycle campaigns with product priorities and create consistent provider experiences.

Owns the email marketing channel for a commercial insurance organization, managing strategy, journey development, coding, testing, deployment, governance, platform administration, and performance optimization in Salesforce Marketing Cloud. Supports social, advertising, web, and MarTech activities while analyzing channel data and presenting actionable recommendations. Partners with creative, marketing, enterprise technology, and cross-functional teams to deliver integrated campaigns, improve processes, and maintain best practices across digital channels.

Own the global marketing strategy for HiBob’s technology partner ecosystem and marketplace. Develop joint positioning, integrated demand-generation programs, regional activation, partner segmentation, and investment frameworks. Collaborate with Product, Sales, Partner Management, and Marketing teams to drive adoption, pipeline, revenue, and customer value. Measure performance using engagement, pipeline, ROI, and integration adoption data, while building scalable global playbooks and communicating recommendations to executives.

Own the affiliate marketing channel end to end, including partner recruitment, budget allocation, forecasting, tracking, attribution, optimization, compliance, fraud auditing, and ROI management. Lead affiliate specialists and contractors while collaborating with Analytics, Finance, Provider Success, and executive stakeholders. Grow high-quality publisher relationships, improve patient acquisition outcomes, and develop scalable channel operations through data-driven decisions and automation.

Plan, execute, and optimize multi-channel B2B demand generation and ABM campaigns for the mid-market segment. Partner with content, product marketing, marketing operations, sales, and analytics teams to align targeting, messaging, enablement, and pipeline goals. Manage webinars, sales plays, direct mail, and other channels; monitor performance, conduct testing, optimize spend, maintain reporting, and translate campaign data into actionable recommendations. Use AI tools to improve personalization and execution.

Build and grow HiBob’s North America partner ecosystem through acquisition, engagement, enablement, and co-marketing programs. Develop full-funnel campaigns with consultants, brokers, accountants, and other partners to generate leads and pipeline. Manage strategy, budgets, timelines, stakeholder coordination, execution, performance measurement, and optimization while aligning Partner Managers, Sales, and Marketing teams.

Owns the email marketing channel for a commercial insurance organization, managing strategy, journey development, coding, testing, deployment, governance, optimization, reporting, and platform administration in Salesforce Marketing Cloud. Supports social, advertising, web, and broader MarTech activities while collaborating with creative, marketing, enterprise, and cross-functional partners. Analyzes performance data, develops recommendations, manages stakeholder communications, and advances integrated digital marketing campaigns.

Develops and executes hotel marketing strategies and campaigns across digital and social channels to drive revenue and guest engagement. Monitors industry trends, presents monthly performance insights to Sales and Revenue Management, leads cross-functional initiatives, and supervises, coaches, and supports marketing team members.

Owns Catalant’s event, webinar, and communications programs from concept through follow-up. Responsibilities include developing topics, coordinating speakers and vendors, managing event logistics, creating promotional communications and collateral, aligning messaging with brand narratives, tracking performance, and supporting pipeline generation. The role collaborates closely with sales, PR, leadership, creative, and marketing stakeholders while managing multiple concurrent programs and attending most events.

Leads B2B marketing strategy and integrated campaigns for energy efficiency, electric mobility, and active demand response programs across Connecticut, Massachusetts, and New Hampshire. Develops outreach, advertising, event, digital, email, and direct mail initiatives; manages vendors, budgets, timelines, partnerships, and marketing calendars; analyzes campaign performance and ROI; supervises marketing content; and represents programs at industry and customer events.

Leads pursuit marketing efforts by developing RFQ/RFP responses, presentations, value propositions, collateral, and branded materials to win construction work. Coordinates with operations, estimating, leadership, and business development teams, manages timelines and deliverables, facilitates kickoffs and debriefs, conducts research, and mentors junior team members. Requires strong writing, design, organization, communication, and project coordination skills, along with AEC marketing experience and proficiency in Adobe Creative Suite and Microsoft Office.

Own Flywire’s global digital marketing and discovery strategy across SEO, paid media, AI-powered search, websites, and conversion optimization. Develop AEO and GEO programs, improve visibility across search engines and LLMs, optimize paid campaigns and digital journeys, build AI-enabled marketing workflows, and connect performance metrics to pipeline and revenue. Partner cross-functionally with marketing, product marketing, commercial, and go-to-market teams while serving as an expert on emerging digital trends.

Creates and coordinates dealership marketing content across social media, websites, email, and community channels. Responsibilities include photography, video, content calendars, customer engagement, AI-assisted content development, SEO content organization, campaign support, and performance tracking. The role requires collaboration with sales, service, and management teams, careful review of public-facing materials, protection of customer information, and reliable project follow-through.

Own the paid performance marketing portfolio for Engine’s B2B Travel product, including strategy, execution, measurement, and channel expansion across search, social, programmatic, CTV, audio, and emerging platforms. Drive efficient customer acquisition, sign-ups, and first bookings while optimizing ROAS and LTV:CAC. Lead creative testing, attribution and measurement partnerships, performance reporting, lifecycle handoffs, and AI-enabled workflows.

Own product marketing for Flywire’s Travel solutions across hospitality and experiential segments. Define positioning, ideal customer profiles, buyer personas, messaging, go-to-market strategies, launches, sales enablement, and competitive materials. Partner with Product, Sales, Marketing, Partnerships, and RevOps to improve pipeline, conversion, win rates, and revenue. Analyze customer and market feedback, support product decisions, and apply AI to improve marketing execution.

Owns content strategy and creation across blogs, email, web, sales collateral, and webinars for specialized fleet and insurance audiences. Translates technical and regulatory topics into authoritative content, manages AI-assisted workflows and quality controls, leads SEO and AEO strategy, develops lifecycle email nurtures, conducts A/B testing, and reports content performance against pipeline and business impact.

Leads customer-centric marketing strategy consulting, customer journey analysis, segmentation, marketing automation, digital campaigns, and campaign performance optimization. Manages client relationships, business transformation initiatives, and marketing operations while coaching teams and mentoring staff. Uses Adobe Campaign, Adobe Marketo Engage, AI fluency, and digital tools to improve customer engagement, loyalty, and revenue growth.

Leads customer-centric marketing advisory engagements, including customer behavior analysis, segmentation, journey analysis, campaign development, marketing automation, and performance optimization. Develops client marketing and customer experience strategies using Adobe Campaign and Adobe Marketo Engage. Guides cross-functional teams through complex problems, applies systems thinking and AI-enabled tools, manages client relationships, validates outcomes, and coaches diverse teams to improve engagement, loyalty, and revenue growth.

Lead enterprise go-to-market strategy for Zapier’s new products, including Sidekick. Own positioning, packaging, governance messaging, enterprise ICP, competitive differentiation, customer proof points, sales enablement, and commercial readiness. Partner with Product, Sales, Marketing, and Customer Advocacy to support enterprise opportunities, translate product updates into field materials, and incorporate customer and deal feedback into product and GTM decisions.

Develops messaging, content, go-to-market strategies, and integrated campaigns for Cloudflare One’s cloud and AI security products. Conducts market research, customer interviews, and segmentation analysis; partners with product, sales, engineering, analyst relations, and marketing teams; enables sales positioning; launches new services; and uses AI to automate research and content workflows.

Owns Shield AI’s website user experience and content journeys across key audience personas. Maintains and publishes WordPress content, builds digital experiences, improves navigation and conversion paths, and partners with agencies, designers, product marketers, communications, recruiting, and business stakeholders. Monitors web performance and user behavior while ensuring accessibility, SEO, brand, quality, and performance standards. Uses AI-enabled workflows and manages multiple web updates, launches, and stakeholder requests.

Develop and execute integrated B2B and B2C marketing campaigns, product launches, digital experiences, CRM initiatives, content, PR, events, and sales enablement. Manage agencies, budgets, timelines, messaging, website launches, paid media, and customer insights. Partner cross-functionally with product, sales, engineering, legal, and leadership teams to translate complex technical offerings into compelling customer communications and optimize marketing performance.

Develop and implement marketing plans, analyze market trends, identify strategic opportunities, and manage innovative marketing campaigns. Collaborate with cross-functional teams, support internal and external communications, optimize and automate marketing processes, and contribute to B2B and B2C customer acquisition initiatives across multiple channels.

Develop and execute joint go-to-market and partner marketing plans for AWS global systems integrators and consulting partners. Lead integrated campaigns across digital, content, webinars, events, ABM, and demand generation. Manage AWS marketing development funds, partner relationships, agency coordination, pipeline attribution, performance reporting, and executive presentations to maximize partner engagement, marketing ROI, cloud adoption, and pipeline growth.