Top Marketing Manager Jobs in Boston, MA

Lead and scale multi-channel lifecycle marketing programs across email, SMS, and push. Develop personalized campaigns, journeys, segmentation, experiments, and reporting to improve patient and provider engagement. Collaborate cross-functionally with Product, Engineering, Operations, and Support teams while using analytics and A/B testing to optimize performance across B2B and D2C audiences.

Own North American regional field marketing and account-based marketing programs for mid-market audiences. Plan and execute trade shows, roadshows, roundtables, virtual events, direct mail, and ABM initiatives while partnering with sales and marketing teams. Manage lead capture, follow-up, sales enablement, campaign performance, pipeline conversion, and ROI analysis. The role requires approximately 40% travel and use of AI tools for research, planning, and analysis.

Own and scale Tufin’s channel and partner marketing across VAR, distributor, and technology alliance ecosystems. Responsibilities include partner campaigns, co-marketing, enablement materials, MDF administration, partner communications, portal management, certifications, deal registration, co-sell programs, and funnel reporting. The role partners with channel sellers, field marketing, product marketing, sales, and leadership to increase partner engagement, awareness, and partner-generated pipeline.

Own strategy, execution requirements, performance, and optimization for revenue-focused lifecycle marketing motions, including PLG, PQL conversion, cross-sell, expansion, and reactivation. Develop customer journeys, messaging, audiences, sequencing, and success measures; align Product Marketing, Product, Sales, Legal, Analytics, and Marketing Operations; track pipeline and revenue outcomes; and optimize campaigns through testing, attribution, and data-driven insights.

Own campus acquisition and enrollment marketing across 50+ higher-education partners. Build term playbooks, campaigns, email and SMS programs, campus toolkits, events, student communities, and advocate networks. Track sign-ups by channel, optimize conversion and retention, manage event and campaign investments, and use AI to scale execution. The role partners with higher-education teams and campus stakeholders to increase course enrollment and improve fill rates.

Leads B2B SaaS email marketing strategy across prospect nurture, demand generation, customer adoption, cross-sell, and upsell. Owns multi-quarter roadmaps, campaign prioritization, creative direction, email building and QA in Knak, database health, segmentation, testing, deliverability, and performance analysis. Partners cross-functionally with Demand Generation, Sales, Marketing Operations, Lifecycle, and Customer Marketing to drive engagement, pipeline, opportunities, and revenue.

Own digital marketing operations, analytics, attribution, marketing automation, paid media, and organic search strategy. Build HubSpot workflows, lifecycle stages, audience segments, dashboards, and end-to-end tracking using GTM and GA4. Manage Google, LinkedIn, and Meta campaigns, including budgets, bids, conversion tracking, testing, and ROAS optimization. Improve SEO, AI search visibility, pipeline generation, lead conversion, and acquisition costs while partnering with marketing, sales, and RevOps.

Execute multi-channel B2B marketing for a fintech SaaS: run ABM tactics, manage HubSpot, content and asset library, execute events/trade shows, support sales enablement, track marketing metrics and budgets.

Own the global marketing strategy for HiBob’s technology partner ecosystem and marketplace. Develop joint positioning, integrated go-to-market campaigns, demand-generation programs, regional activation frameworks, and partner prioritization models. Collaborate with Product, Sales, Partner Managers, and regional Marketing teams to drive adoption, pipeline, revenue, and customer value. Use performance data to optimize investments and scale successful programs globally.

Own client acquisition performance across Meta advertising, strategy, direct-response copy, creative testing, funnel tracking, and client relationships. Manage multiple accounts, optimize campaigns toward appointment and conversion targets, lead performance calls, troubleshoot pixels and automations, develop VSL scripts and messaging, and identify improvements across the funnel. The role requires strong analytical, communication, copywriting, and client-retention skills, with preferred experience in financial services and performance marketing agencies.

Own a portfolio of client accounts for a performance marketing agency serving Registered Investment Advisors. Manage Meta lead-generation campaigns, budgets, targeting, bidding, creative testing, tracking, and conversion optimization. Lead bi-weekly client calls, provide performance reports and recommendations, troubleshoot pixels and integrations, manage Calendly and Zapier workflows, and support client retention through accountable campaign performance.

Own a portfolio of client accounts and manage Meta advertising campaigns from strategy through execution. Lead client calls, prepare performance reports, optimize budgets and targeting, monitor cost-per-appointment metrics, and improve underperforming campaigns. Set up and troubleshoot pixels, conversion events, Calendly integrations, Zapier automations, and lead-routing workflows. Build client relationships, provide actionable recommendations, and support retention, renewals, and referrals.

Own a portfolio of client accounts and lead performance marketing strategy across Meta advertising, direct-response copy, video sales letters, creative testing, funnel tracking, and appointment-generation campaigns. Manage budgets, optimize performance against acquisition targets, lead client calls, prepare reports, troubleshoot pixels and marketing automations, and collaborate on creative execution. The role is accountable for client performance, retention, communication, and measurable improvements in lead quality and conversions.

Leads U.S. marketing for Vibram FiveFingers by translating consumer, cultural, sport, wellness, and market insights into integrated brand programs. Develops local activations, partnerships, events, community initiatives, content, PR, and retail programs while adapting global campaigns for American audiences. Builds relationships with athletes, creators, ambassadors, and communities; represents the brand at events; manages stakeholders; and collaborates globally to strengthen brand relevance and growth.

Own client accounts and Meta lead-generation campaigns from strategy through execution. Manage budgets, targeting, bidding, creative testing, conversion tracking, reporting, and appointment-booking workflows. Lead client calls, translate campaign performance into recommendations, troubleshoot technical issues, and support retention through accountable performance management.

Own a portfolio of client accounts and manage Meta lead-generation campaigns from strategy through execution. Responsibilities include client communication, performance reporting, budget and audience optimization, creative testing, conversion tracking, Meta Pixel setup, Calendly and Zapier integrations, troubleshooting lead workflows, and improving cost-per-appointment, show rates, close rates, retention, and referrals.

Manage North American paid search across Google Ads and Microsoft Advertising, including bidding, budgets, keywords, testing, conversion tracking, and performance reporting. Generate high-quality B2B leads and optimize campaigns against growth targets. Partner with SEO on answer engine optimization and assess AI-driven search impacts. Collaborate with Sales, Field Marketing, Creative, global Paid Media teams, and platform representatives while using AI tools to improve campaign execution and analysis.

Own lifecycle and retention marketing across email, SMS, and membership communications. Build and optimize Klaviyo flows, segmentation, personalization, testing, campaign calendars, and QA. Manage membership onboarding, churn prevention, win-back, and upgrades while connecting CRM activity to conversion, repeat purchase, retention, reactivation, and LTV. Requires hands-on ecommerce marketing expertise and measurable results.

Lead product marketing for ServiceNow’s Service CRM portfolio. Own go-to-market activation, launch plans, sales enablement, competitive intelligence, messaging, positioning, content, and cross-functional programs. Build seller tools, deliver enablement, analyze market competition, translate product capabilities into customer-facing narratives, and partner with Sales, Product, Demand Generation, and Field Marketing to drive adoption, pipeline, win rates, and competitive success.

Own go-to-market excellence for Klaviyo by developing sales plays, enablement programs, product adoption motions, partner resources, launch materials, and field insights. Partner with Sales, Customer Success, Product Marketing, Enablement, and ecosystem teams to improve seller and CSM effectiveness, pipeline, win rates, adoption, and expansion. Establish enablement strategy, measure program performance, and influence product and messaging priorities through customer and field feedback.

Own product marketing for Klaviyo Personalization, including positioning, messaging, launches, packaging, pricing, roadmap influence, adoption, revenue growth, sales enablement, customer evidence, thought leadership, and performance measurement. Partner cross-functionally with Product, Sales, Customer Success, Marketing, Enablement, and GTM Operations to translate AI- and data-driven capabilities into compelling value for marketers and executives.

Own Headway’s provider lifecycle marketing program end to end, from segmentation and trigger design through campaign deployment in Iterable and Intercom. Build journeys that improve provider activation, product adoption, engagement, and retention. Develop experiments, define success metrics, analyze performance, and continuously optimize programs. Partner with Product, Product Marketing, Customer Success, and Creative to align lifecycle campaigns with product priorities and create consistent provider experiences.

Leads product marketing for Huntress Managed EDR, owning positioning, messaging, content, campaigns, sales enablement, demand generation, and go-to-market strategy. Partners with product, sales, growth marketing, brand, and security teams to launch offerings, communicate technical benefits, drive pipeline, and expand customer accounts. The role requires deep cybersecurity product marketing experience and technical knowledge of endpoint security technologies.

Owns content strategy and creation across blogs, email, web, sales collateral, and webinars for specialized fleet and insurance audiences. Translates technical and regulatory topics into authoritative content, manages AI-assisted workflows and quality controls, leads SEO and AEO strategy, develops lifecycle email nurtures, conducts A/B testing, and reports content performance against pipeline and business impact.

Own product positioning, messaging, competitive intelligence, sales enablement, and launch marketing for ClassWallet’s ESA, school choice, K-12, and platform offerings. Partner with Product Management, Sales, and proposal teams; conduct buyer and user research; support product discovery; create messaging and enablement materials; and train sales leadership to drive adoption.