Top Marketing Manager Jobs in Boston, MA

Owns the email marketing channel for a commercial insurance organization, managing strategy, journey development, coding, testing, deployment, governance, platform administration, and performance optimization in Salesforce Marketing Cloud. Supports social, advertising, web, and MarTech activities while analyzing channel data and presenting actionable recommendations. Partners with creative, marketing, enterprise technology, and cross-functional teams to deliver integrated campaigns, improve processes, and maintain best practices across digital channels.

Own the global marketing strategy for HiBob’s technology partner ecosystem and marketplace. Develop joint positioning, integrated demand-generation programs, regional activation, partner segmentation, and investment frameworks. Collaborate with Product, Sales, Partner Management, and Marketing teams to drive adoption, pipeline, revenue, and customer value. Measure performance using engagement, pipeline, ROI, and integration adoption data, while building scalable global playbooks and communicating recommendations to executives.

Own the affiliate marketing channel end to end, including partner recruitment, budget allocation, forecasting, tracking, attribution, optimization, compliance, fraud auditing, and ROI management. Lead affiliate specialists and contractors while collaborating with Analytics, Finance, Provider Success, and executive stakeholders. Grow high-quality publisher relationships, improve patient acquisition outcomes, and develop scalable channel operations through data-driven decisions and automation.

Plan, execute, and optimize multi-channel B2B demand generation and ABM campaigns for the mid-market segment. Partner with content, product marketing, marketing operations, sales, and analytics teams to align targeting, messaging, enablement, and pipeline goals. Manage webinars, sales plays, direct mail, and other channels; monitor performance, conduct testing, optimize spend, maintain reporting, and translate campaign data into actionable recommendations. Use AI tools to improve personalization and execution.

Build and grow HiBob’s North America partner ecosystem through acquisition, engagement, enablement, and co-marketing programs. Develop full-funnel campaigns with consultants, brokers, accountants, and other partners to generate leads and pipeline. Manage strategy, budgets, timelines, stakeholder coordination, execution, performance measurement, and optimization while aligning Partner Managers, Sales, and Marketing teams.

Owns the email marketing channel for a commercial insurance organization, managing strategy, journey development, coding, testing, deployment, governance, optimization, reporting, and platform administration in Salesforce Marketing Cloud. Supports social, advertising, web, and broader MarTech activities while collaborating with creative, marketing, enterprise, and cross-functional partners. Analyzes performance data, develops recommendations, manages stakeholder communications, and advances integrated digital marketing campaigns.

Own Flywire’s global digital marketing and discovery strategy across SEO, paid media, AI-powered search, websites, and conversion optimization. Develop AEO and GEO programs, improve visibility across search engines and LLMs, optimize paid campaigns and digital journeys, build AI-enabled marketing workflows, and connect performance metrics to pipeline and revenue. Partner cross-functionally with marketing, product marketing, commercial, and go-to-market teams while serving as an expert on emerging digital trends.

Own the paid performance marketing portfolio for Engine’s B2B Travel product, including strategy, execution, measurement, and channel expansion across search, social, programmatic, CTV, audio, and emerging platforms. Drive efficient customer acquisition, sign-ups, and first bookings while optimizing ROAS and LTV:CAC. Lead creative testing, attribution and measurement partnerships, performance reporting, lifecycle handoffs, and AI-enabled workflows.

Own product marketing for Flywire’s Travel solutions across hospitality and experiential segments. Define positioning, ideal customer profiles, buyer personas, messaging, go-to-market strategies, launches, sales enablement, and competitive materials. Partner with Product, Sales, Marketing, Partnerships, and RevOps to improve pipeline, conversion, win rates, and revenue. Analyze customer and market feedback, support product decisions, and apply AI to improve marketing execution.

Leads customer-centric marketing strategy consulting, customer journey analysis, segmentation, marketing automation, digital campaigns, and campaign performance optimization. Manages client relationships, business transformation initiatives, and marketing operations while coaching teams and mentoring staff. Uses Adobe Campaign, Adobe Marketo Engage, AI fluency, and digital tools to improve customer engagement, loyalty, and revenue growth.

Leads customer-centric marketing advisory engagements, including customer behavior analysis, segmentation, journey analysis, campaign development, marketing automation, and performance optimization. Develops client marketing and customer experience strategies using Adobe Campaign and Adobe Marketo Engage. Guides cross-functional teams through complex problems, applies systems thinking and AI-enabled tools, manages client relationships, validates outcomes, and coaches diverse teams to improve engagement, loyalty, and revenue growth.

Owns Shield AI’s website user experience and content journeys across key audience personas. Maintains and publishes WordPress content, builds digital experiences, improves navigation and conversion paths, and partners with agencies, designers, product marketers, communications, recruiting, and business stakeholders. Monitors web performance and user behavior while ensuring accessibility, SEO, brand, quality, and performance standards. Uses AI-enabled workflows and manages multiple web updates, launches, and stakeholder requests.

Develop and execute integrated B2B and B2C marketing campaigns, product launches, digital experiences, CRM initiatives, content, PR, events, and sales enablement. Manage agencies, budgets, timelines, messaging, website launches, paid media, and customer insights. Partner cross-functionally with product, sales, engineering, legal, and leadership teams to translate complex technical offerings into compelling customer communications and optimize marketing performance.

Develop positioning, messaging, value propositions, go-to-market plans, sales enablement, and demand-generation content for Huntress Managed SIEM. Partner with Product, Sales, Marketing, partners, and customers to translate technical and market insights into campaigns and resources that improve product adoption, pipeline, conversion, and expansion. Apply AI tools to accelerate research and content iteration while maintaining quality and accuracy.

Own GitLab’s competitive positioning for AI and agentic software development. Analyze competitors and market signals, shape product roadmap recommendations, develop sales and executive enablement assets, lead displacement campaigns, and brief analysts, investors, and executives. Establish thought leadership, define competitive narratives, measure win-rate impact, and elevate competitive marketing practices across the team.

Execute Bloom Credit’s B2B marketing engine across ABM, content, social media, events, sales enablement, and digital channels. Manage HubSpot workflows and data hygiene, maintain marketing assets and partner toolkits, coordinate trade shows, webinars, newsletters, and collateral, track competitor activity, reconcile marketing expenses, and report weekly on website, traffic, conversion, and campaign metrics.

Develop and execute account-specific B2B marketing strategies and multichannel campaigns for key Manheim clients. Build client relationships, manage budgets, analyze campaign and account data, monitor KPIs, communicate performance insights, and recommend growth opportunities. Collaborate with Sales, Operations, Data Analytics, Field Marketing, and Corporate Marketing to deliver customized client experiences and improve retention, revenue, and campaign ROI.

Leads integrated AMER marketing campaigns for a B2B SaaS company, localizing global initiatives, developing regional content, partnering with Sales and BDR teams, managing campaign projects, and optimizing performance based on pipeline, conversion, and ROI data. The role also drives customer advocacy, expansion campaigns, market research, stakeholder alignment, and campaign reporting.

Own Affirm’s B2B product marketing strategy and operating systems, including merchant narratives, segmentation, go-to-market planning, measurement, revenue enablement, and merchant feedback programs. Lead ambiguous cross-portfolio initiatives from discovery through commercialization, influence product and investment priorities, align Product, Revenue, Partnerships, Analytics, and Marketing, and coach teams toward stronger collaboration and execution.

Executes and coordinates multi-channel member marketing campaigns across email, SMS, landing pages, and direct mail. Manages campaign QA, vendor and event logistics, marketing intake, experiment pipelines, customer launch checklists, content updates, reporting, and automation handoffs. Works cross-functionally with Customer Success, Member Services, Product, creative partners, and external print and mail vendors to deliver timely, accurate, brand-aligned communications.

The Content Marketing Manager will lead content planning and production across blogs, email, SEO, AI-driven search, and organic social channels. Responsibilities include managing editorial calendars, creating data-rich and customer-focused content, owning the Inventory Insider newsletter, optimizing channel performance, developing AI-assisted workflows, and managing agencies and freelancers. The role collaborates with data, demand generation, and product marketing teams on research, campaigns, and product initiatives.

Own partner marketing initiatives from go-to-market strategy and joint positioning through channel activation, campaign execution, optimization, and reporting. Develop partner messaging, campaigns, sales tools, enablement, and training while collaborating with Sales, Partnerships, Product, and Marketing. Analyze pipeline, revenue, engagement, and adoption performance; identify funnel improvements; manage budgets and resources; and lead multiple complex initiatives to drive partner-sourced growth.

Executes integrated marketing campaigns for transactions advisory and private equity offerings, including content, thought leadership, events, digital programs, and go-to-market initiatives. Coordinates with advisory leaders, subject matter experts, and marketing teams to produce campaign assets, expand service penetration, and support pipeline growth. Tracks engagement, lead generation, and pipeline metrics; manages campaign calendars and timelines; and recommends process and strategy improvements.

Develops and executes industry-specific B2B marketing strategies, content roadmaps, thought leadership, integrated campaigns, events, and market-facing programs. Partners with industry leaders, service lines, field marketing, communications, and sales enablement to deliver measurable growth initiatives. Responsibilities include stakeholder advising, content creation, campaign activation, event planning, performance measurement, optimization, and use of AI-enabled marketing tools.

Develops and executes industry-specific B2B marketing strategies, content, thought leadership, integrated campaigns, events, and market-facing programs. Partners with industry leaders, service-line marketers, field marketing, communications, and sales enablement teams. Owns content roadmaps, campaign activation, stakeholder engagement, performance measurement, and optimization while using AI-enabled tools to improve marketing workflows.