Top Marketing Manager Jobs in Boston, MA

Leads product positioning, messaging, customer research, product launches, customer storytelling, demonstrations, and sales enablement for Tulip’s AI-native B2B platform. Builds voice-of-customer programs through interviews, site visits, win-loss reviews, advisory boards, and sales-call analysis. Partners with product, sales, customer success, and marketing teams to connect platform capabilities to manufacturing customer outcomes and improve market performance.

Own Gradient Labs’ global B2B events program, selecting event opportunities, creating memorable dinners, workshops, meetups, and conferences, and measuring pipeline impact. Build relationships with customers, partners, speakers, and senior buyers; write targeted outreach; improve CRM reporting in HubSpot; and bring customer insights back to product and operations teams. This first dedicated events hire will manage execution in a fast-paced, early-stage environment and support international events.

Own Modular’s developer-facing community marketing across events, social, and community channels. Manage conference sponsorships, contracts, vendors, booth logistics, and staffing. Plan and publish content on X, LinkedIn, and YouTube, host monthly virtual meetings, recruit speakers, and promote recordings. The role requires strong technical writing, comfort with developer audiences, event execution experience, and travel to conferences, including some weekends.

Owns and executes weekly go-to-market lifecycle and CRM campaigns across email, push, and SMS. Responsibilities include audience segmentation, automation, campaign QA, deliverability monitoring, legal and compliance coordination, A/B testing, dashboard management, KPI analysis, and lifecycle optimization. The role partners with Growth, Product, Creative, Data, Brand, and Media teams to improve activation, engagement, retention, conversion, and customer lifetime value.

Leads B2B SaaS email marketing strategy across prospect nurture, demand generation, customer adoption, cross-sell, and upsell. Owns multi-quarter roadmaps, campaign prioritization, creative direction, email building and QA in Knak, database health, segmentation, testing, deliverability, and performance analysis. Partners cross-functionally with Demand Generation, Sales, Marketing Operations, Lifecycle, and Customer Marketing to drive engagement, pipeline, opportunities, and revenue.

Leads integrated B2B marketing campaigns, corporate events, partner marketing, digital advertising, social media, communications, and Salesforce/Pardot initiatives. Coordinates stakeholders across Sales, Adobe, Infosys, and marketing teams to generate leads, support revenue, manage campaigns, track performance, and improve marketing ROI.

Own digital marketing operations, analytics, attribution, marketing automation, paid media, and organic search strategy. Build HubSpot workflows, lifecycle stages, audience segments, dashboards, and end-to-end tracking using GTM and GA4. Manage Google, LinkedIn, and Meta campaigns, including budgets, bids, conversion tracking, testing, and ROAS optimization. Improve SEO, AI search visibility, pipeline generation, lead conversion, and acquisition costs while partnering with marketing, sales, and RevOps.

Leads community growth strategy, member experiences, events, automated journeys, and integrated marketing for GitLab’s community programs. Builds programming calendars, collaborates with Sales, Customer Success, executives, and external partners, and uses AI and analytics to improve membership growth, engagement, retention, advocacy, and account participation.

Develop and execute regional B2B marketing programs supporting West Enterprise sales, account-based marketing, demand generation, pipeline creation, opportunity acceleration, and customer engagement. Partner with sales, account executives, SDRs, solutions architects, global campaigns, and channel partners. Manage executive events, workshops, targeted campaigns, budgets, vendors, and reporting while measuring performance through Salesforce, Tableau, and marketing attribution.

Own the marketing strategy, planning, and execution for Alpaca’s market data product. Responsibilities include email campaigns, sales collateral, events, PR, competitive research, customer surveys, paid Google Ads and LinkedIn campaigns, and performance reporting. The role partners closely with sales, customer service, product, events, and PR teams to drive product adoption, retention, and go-to-market improvements.

Plans, executes, and measures regional marketing campaigns and events supporting financial services sales goals across the Americas. Manages event logistics, partner-funded campaigns, marketing automation and CRM workflows, landing pages, lead capture, budgets, invoices, sales enablement materials, and post-event analysis. Collaborates asynchronously with sales, regional marketing, partner marketing, and marketing operations teams. Requires travel to events up to 25% of the time.

Lead brand, enrollment, campaign, positioning, messaging, and go-to-market strategy for WorldStrides’ K-12 individual travel portfolio. Manage full-funnel campaigns, market research, organic search and AI discovery initiatives, agency relationships, creative development, budgets, and cross-functional launches. Use customer and competitive insights to improve brand differentiation, enrollment, visibility, and conversion while presenting recommendations and performance results to senior marketing leaders.

Coordinate B2B marketing execution across content, social media, events, campaigns, customer marketing, website updates, and sales enablement. Manage contractors and agency partners, maintain content calendars, support demand generation in HubSpot, report on performance using GA4 and HubSpot, and ensure brand consistency and quality. The role requires strong writing, organization, communication, creativity, AI fluency, and a proactive, data-curious approach.

Own and scale partner marketing across Lovable’s connector, integration, hyperscaler, and services partner ecosystem. Develop joint go-to-market plans, messaging, co-marketing campaigns, partner enablement, tiering frameworks, intake systems, and market development fund programs. Collaborate with partnerships, sales, product, and marketing teams to drive customer acquisition, activation, pipeline, and marketing ROI across a large and growing partner roster.

Develops batch-industry go-to-market plans, messaging, narratives, campaigns, enablement, and commercial programs for priority verticals. Partners with industry, product, regional, partner, sales, and analytics teams to translate market strategy into field-ready execution. Monitors campaign performance, pipeline contribution, and content effectiveness while building repeatable planning frameworks and improving alignment across pharmaceuticals, specialty chemicals, materials, food and beverage, and pulp and paper markets.

Own and build the account-based marketing strategy, including 6sense administration, target account and ICP development, multi-channel campaigns, sales alignment, account-specific content, performance measurement, pipeline reporting, and budget management. Partner with sales, marketing, content, product marketing, operations, and regional teams to generate pipeline, accelerate revenue, and integrate ABM with broader demand generation and lifecycle programs.

Own lifecycle and growth marketing initiatives for Invoice Simple, designing customer journeys across email, push, and in-app channels. Drive activation, retention, feature adoption, and monetization through experimentation, analytics, and customer insights. Partner cross-functionally with Product, Product Marketing, Growth, Payments, Data, automation, creative, and analytics teams to execute initiatives, assess business impact, optimize performance, and scale successful programs in a SaaS product-led growth environment.

Own and scale lifecycle marketing programs across prospect and customer journeys, including lead nurturing, onboarding, engagement, expansion, and retention. Build automated, personalized campaigns across email and in-app channels; develop segmentation and experimentation strategies; analyze funnel performance and lifecycle KPIs; maintain campaign infrastructure, data quality, deliverability, consent, and attribution; and collaborate with Sales, Product Marketing, Demand Generation, Customer Success, Operations, Product, and Analytics teams.

Own ASC Global’s high-volume B2B email marketing channel, including campaign planning, database segmentation, deliverability, automation, testing, copywriting, compliance, and performance measurement. Partner with sales and leadership to generate enquiries, RFQs, and revenue from OEM, engineering, procurement, and manufacturing audiences. Maintain CRM and data quality while optimizing campaigns for inbox placement, responses, and commercial outcomes.

Own the global marketing strategy for HiBob’s technology partner ecosystem and marketplace. Develop joint positioning, integrated go-to-market campaigns, demand-generation programs, regional activation frameworks, and partner prioritization models. Collaborate with Product, Sales, Partner Managers, and regional Marketing teams to drive adoption, pipeline, revenue, and customer value. Use performance data to optimize investments and scale successful programs globally.

Owns customer retention through renewal by identifying churn risks, developing retention programs and intervention playbooks, and partnering with Customer Success. Manages lifecycle journeys across email, in-product messaging, webinars, and customer touchpoints. Leads customer-facing product, roadmap, launch, and release communications while analyzing churn, feedback, and competitive losses to improve retention and customer experience.

Plan and execute industry events, exhibits, sponsorships, and company-hosted gatherings while managing budgets, vendors, logistics, executive participation, and lead follow-up. Manage LinkedIn, X, and YouTube content calendars, create multimedia content, grow audience engagement, and support executive social presence. Collaborate with business development, engineering, product, legal, and leadership teams to maintain brand consistency, measure marketing impact, and support company growth.

Develop and execute global product positioning, value propositions, launch plans, and go-to-market initiatives for Vertiv’s power solutions. Translate complex power infrastructure technologies into customer-focused narratives, build buyer personas, support sales enablement, analyze market and competitive trends, and collaborate with product, sales, and regional marketing teams. The role focuses on data center power systems supporting AI infrastructure, including customer engagement, pipeline growth, and performance tracking.

Leads public-sector demand generation programs that drive qualified sales pipeline and revenue. Responsibilities include planning and measuring integrated campaigns across email, webinars, content, advertising, direct mail, trade shows, social media, and sales enablement. Partners cross-functionally with marketing, sales, product, finance, and operations; forecasts program impact, evaluates ROI, builds evergreen programs, and manages stakeholder alignment. The role is remote within the United States.

Own and scale Ashby’s paid marketing program across LinkedIn, Meta, Google Search, YouTube, and other channels. Build campaign strategy, creative testing, landing-page experiments, AI-enabled workflows, measurement systems, and budget allocation processes. Partner with sales, lifecycle, ABM, design, content, product marketing, and RevOps to generate qualified pipeline while strengthening the brand. This is a hands-on role requiring deep channel expertise, analytical rigor, creative judgment, and experience in sales-led B2B SaaS.