Top Marketing Manager Jobs in Boston, MA

Own end-to-end email marketing for demand generation, product launches, partner communications, events, and strategic accounts. Build, QA, send, and measure campaigns in HubSpot; create and test landing pages in WordPress and HubSpot; run A/B and multivariate experiments; maintain content playbooks, testing roadmaps, and cross-functional editorial processes tied to pipeline and revenue impact.

Lead GTM strategy and execution for Base, managing launches, positioning, messaging, events, and a small PMM team. Drive cross-functional launches, marketing operations, event presence, and performance metrics to increase adoption among developers, builders, and enterprises.

Lead product marketing for consumer products, shaping value propositions, GTM strategy, and positioning. Drive product insights into roadmap, manage launches and optimization, mentor product marketing team, build GTM playbooks, partner with Creative and Performance teams, and set measurable goals to drive adoption, engagement, and revenue.

Lead marketing strategy for a portfolio of multifamily communities, driving demand and occupancy through property-specific campaigns, digital marketing (SEO, PPC, ILS), budget management, performance analysis, vendor management, and cross-functional collaboration to improve leasing outcomes and brand positioning.

The Regional Marketing Manager drives market share in China, Taiwan, and ASEAN by developing marketing strategies, engaging customers, and providing market insights to support product development and sales enablement.

Lead customer communication strategy and execution to drive engagement and adoption across digital and traditional channels. Manage cross-functional go-to-market coordination, campaign operations, compliance review, performance analytics, and project updates. Promote digital-first initiatives (storefront registrations, paperless adoption) while applying test-and-learn tactics to improve customer outcomes in a regulated financial services environment.

Lead development and execution of insights-driven in-store marketing and visual merchandising for a top US retail partner. Manage concept-to-shelf projects and activations, oversee budgets and vendor/client relationships, coordinate cross-functional teams, ensure timely launches, and measure ROI for permanent, semi-permanent, and event-based retail experiences.

Lead strategy, development, and execution of client marketing programs for enterprise accounts. Drive engagement, retention, and revenue through data-driven multi-channel campaigns, stakeholder influence, cross-functional collaboration, team coaching, and process improvements.

The Principal Product Marketing Manager defines messaging and go-to-market strategies for Dynatrace's AI Observability solutions, develops content, leads product launches, conducts market research, and manages sales enablement.

Lead marketing analytics for the US business: develop unified measurement (MMM, MTA, experiments), drive site and channel insights, forecast performance, operationalize models with Data Science/Engineering, design experiments, build executive dashboards, and influence marketing spend and strategy through actionable analysis.

Lead ABM and paid acquisition programs to drive pipeline growth using AI, Demandbase, and data. Develop and optimize multi-channel paid strategies, audience segmentation, experiments, and attribution while partnering with sales and ops to maximize conversion and ROI.

Lead development and execution of omni-channel integrated marketing strategies for brand and product launches. Partner cross-functionally to create positioning, creative briefs, retail and influencer programs, define KPIs, and track performance. Balance strategic planning with hands-on campaign execution and coordination across agencies and internal teams to drive awareness, engagement, and conversion.

Lead strategy and execution for 1:Few ABM programs, build vertical campaigns, align with Sales, evaluate MarTech, define segmentation and measurement, and tie ABM activities to pipeline and revenue outcomes.

Lead strategy, execution, and optimization of data-driven lifecycle email and CRM programs for product-led and self-service users. Build automated journeys, manage segmentation, copywriting, testing, QA, and performance analysis. Partner cross-functionally to drive onboarding, activation, conversion, and revenue growth while scaling personalized, trigger-based campaigns.

Lead strategy and execution for marketing Bose audio technology franchises. Translate technical R&D into clear positioning, naming, and partner narratives; build scalable toolkits, sales enablement, and training; define KPIs and iterate messaging using data; partner with engineering and sales to maintain centralized, market-ready technology messaging.

Lead end-to-end planning and execution of integrated product launches. Build and manage launch timelines, coordinate cross-functional workstreams, track asset readiness and localizations, manage sample and PR workflows, identify risks and drive resolution, and continuously improve launch processes and templates to ensure global launch readiness.

Drive and scale partner-sourced demand by developing, executing, and measuring channel marketing programs. Build partner relationships, manage quarterly partner marketing plans and budgets, align global campaigns to partners, track partner metrics, and coordinate cross-functionally to grow partner-sourced pipeline.

Lead development and execution of customer lifecycle marketing programs—adoption, retention, advocacy, and expansion—across global segments. Partner with Product, Sales, and Customer Success to drive cross-sell, product adoption, events, and advocacy. Own customer communications, flagship summit planning, advocacy programs, Global Risk Exchange growth, KPI reporting, budget and vendor management, and continuous improvement using martech and analytics.

Lead AfterShip's brand strategy and narrative across earned, owned, and paid channels. Execute integrated campaigns, PR, events, thought leadership, flagship research, and partnerships. Scale brand systems for AI-enabled content, manage PR agency relations, partner with executives, and define brand measurement frameworks to track awareness, sentiment, and share of voice.

Lead portfolio-level product marketing to create consistent persona architecture, positioning, messaging, and launch coordination across Hospital Solutions, Outpatient Services, and Enterprise Intelligence. Build executive narratives, sales enablement, ROI frameworks, customer evidence, and cross-sell/upsell stories. Partner with Sales, Product, and Customer Success to validate personas, sequence launches, and support strategic account engagements.

Drive new-logo demand for commuter benefits through multi-channel field marketing: events, digital, email, OOH, ABM, and paid advertising. Plan and execute campaigns, manage budgets and vendor invoices, collaborate with sales, analyze performance and ROI, and optimize programs to accelerate pipeline.

Own Tulip's platform positioning, messaging, and proof points; run ongoing product launches; build sales enablement and feedback loops; translate AI and composable capabilities into operational buyer-focused value; stay close to customers to produce use cases and content that drive adoption and win rates.

Lead growth strategy and execution for NFL and American sports product launches. Drive paid user acquisition, manage multi-channel campaigns, scale creator/influencer programs, oversee marketing budget, and build brand and community to improve retention and ROI.

Execute multi-channel B2B marketing for a fintech SaaS: run ABM tactics, manage HubSpot, content and asset library, execute events/trade shows, support sales enablement, track marketing metrics and budgets.

Lead North America field marketing to drive regional pipeline and growth. Build and execute regional marketing, ABM, events, and digital campaigns; align closely with sales and SDRs; manage a small team and budgets; use data and AI to optimize performance and forecast pipeline.