Top Marketing Manager Jobs in Boston, MA

Owns paid media strategy across search, social, and programmatic channels; manages budgets, agencies, testing roadmaps, funnel analytics, attribution, incrementality, and performance reporting. The role translates complex marketing data into recommendations for channel mix, budget allocation, and revenue growth, while partnering with cross-functional teams and senior leadership.

Lead strategy and end-to-end execution for high-profile B2B, executive, proprietary, internal, and third-party industry events. Manage executive hospitality, sponsorship activations, budgets exceeding $300,000, vendors, onsite delivery, cross-functional coordination, and post-event reporting. Partner with Marketing, Sales, GTM, Creative, and executive leadership to strengthen client relationships, increase brand awareness, and support business growth. This remote role requires approximately 20–30% travel, with preference for Chicago-based candidates.

Leads pursuit marketing efforts by developing RFQ/RFP responses, presentations, value propositions, collateral, and branded materials to win construction work. Coordinates with operations, estimating, leadership, and business development teams, manages timelines and deliverables, facilitates kickoffs and debriefs, conducts research, and mentors junior team members. Requires strong writing, design, organization, communication, and project coordination skills, along with AEC marketing experience and proficiency in Adobe Creative Suite and Microsoft Office.

Own Aline’s corporate marketing strategy, brand narrative, public relations, analyst relationships, SEO and AEO, organic social presence, executive thought leadership, awards, and industry events. The role builds market visibility and category leadership while partnering with Product, Sales, Customer Success, and Marketing Operations to strengthen brand awareness, engagement, pipeline contribution, and customer relationships.

Own the company’s demand generation strategy and marketing contribution to pipeline. Responsibilities include selecting target markets and channels, managing campaigns and account-based programs, partnering with AWS and technology partners, creating thought leadership and case studies, running events, managing marketing tools, and reporting on performance. The role requires hands-on B2B marketing leadership focused on measurable pipeline and revenue impact.

Execute B2B demand-generation campaigns: build and optimize paid search and paid social, create LinkedIn audiences, perform keyword research, report pipeline metrics, prepare QBR decks, and collaborate on quarterly client plans.

Leads Form Energy’s employer branding and talent marketing strategy through integrated campaigns, paid recruitment advertising, employee storytelling, digital content, recruiting events, partnerships, and social media initiatives. Partners with Talent Acquisition, People Operations, Communications, engineering, manufacturing, and hiring leaders to support workforce growth and hard-to-fill roles. Measures campaign performance and optimizes engagement and return on investment. This hybrid role requires onsite work three days weekly and travel of approximately 20%.

Owns customer marketing and advocacy programs across Superhuman’s product suite. Responsibilities include recruiting customer advocates, producing case studies and testimonials, managing proof-asset libraries, prioritizing customer story pipelines, coordinating multimedia production, and partnering with Sales, Customer Success, Product Marketing, Demand Gen, Brand, Content, and PR to support go-to-market campaigns.

Own lifecycle marketing strategy and execution across email, SMS, direct mail, landing pages, and employer channels. Build and optimize member journeys from awareness through retention, manage segmentation and personalization, run experiments, measure campaign performance, ensure compliant communications, and coordinate client launches and external partners. Translate complex healthcare topics into clear member communications while collaborating cross-functionally to improve activation, engagement, conversion, and retention.

Own the paid performance marketing portfolio for Engine’s B2B Travel product, including strategy, execution, measurement, and channel expansion across search, social, programmatic, CTV, audio, and emerging platforms. Drive efficient customer acquisition, sign-ups, and first bookings while optimizing ROAS and LTV:CAC. Lead creative testing, attribution and measurement partnerships, performance reporting, lifecycle handoffs, and AI-enabled workflows.

Develops technical marketing for EV charging hardware, energy management software, and fleet solutions. Creates technical content, product positioning, competitive analyses, architecture diagrams, integration guides, demos, and sales enablement materials. Collaborates with engineering, product management, sales enablement, and solutions engineering teams to translate complex products into customer-facing messaging. Supports launches, partner and customer briefings, events, technical training, and content library management while using AI tools to improve content creation and analysis.

Owns joint marketing with global customers and partners, including OEMs, system builders, and integrators. Develops and executes co-branded campaigns, solution briefs, customer stories, launches, demand-generation programs, and event activations. Partners with Sales and Product on positioning, measures pipeline influence and campaign performance, and builds repeatable co-marketing processes. Represents the company with partner marketing teams and executives while managing relationships across the Americas and Europe.

Develop and execute product-led growth, lifecycle marketing, and technical audience programs for Voyage AI. Drive awareness, onboarding, activation, adoption, expansion, and continued usage through campaigns, experiments, content, emerging channels, and cross-sell strategies. Partner with Product, Product Marketing, Analytics, Builder Relations, and Data Science teams. Segment audiences, analyze customer and product data, monitor funnel KPIs, optimize messaging and experiences, and identify scalable growth opportunities.

Leads integrated marketing strategy and execution for major food and wine festivals, driving attendance, ticket revenue, brand growth, and sustained consumer demand. Responsibilities include event positioning, audience development, budgeting, paid media, direct mail, social media, community partnerships, editorial coordination, campaign analysis, KPI tracking, and cross-functional collaboration. The role is fully remote with approximately 15% travel.

Build and manage Vistex’s partner marketing program by owning request intake, coordinating cross-functional marketing teams, overseeing brand and message reviews, communicating timelines, tracking performance, and providing data-backed recommendations. The role serves as the liaison between Partner Managers, Marketing, and external partners, with expanding responsibility for process design, resourcing, budget, and program strategy.

Owns event and partnership marketing programs, including forums, summits, trade shows, webinars, and roundtables. Responsibilities include managing calendars, budgets, vendors, invitations, attendee experiences, account intelligence, seller preparation, partner campaigns, meeting coordination, and post-event follow-up. Tracks attendance, opportunities, and costs with Revenue Operations to improve event-driven demand generation.

Manage B2B lifecycle marketing across email (HubSpot), webinar marketing, organic social, and podcast production. Build segmentation, automation, content calendars, analytics and growth strategies to increase audience engagement and customer retention. Coordinate with founders, marketing, sales, and customer success to translate insights into campaigns and content.

Build and manage Krisp’s global partner marketing program across distributors, BPOs, CCaaS platforms, CX providers, and system integrators. Develop partner positioning, co-marketing campaigns, enablement materials, events, customer stories, and brand governance programs. Secure partner funding, coordinate CRM attribution and reporting, and generate measurable partner-sourced and partner-influenced pipeline. Collaborate across Partnerships, Sales, Product Marketing, Communications, and Revenue Operations while scaling programs globally.

Leads go-to-market strategy and execution for new school launches, remodels, and major activations. Develops positioning, messaging, offers, media plans, marketing toolkits, community engagement, and local activation strategies. Partners cross-functionally to coordinate launches, improve underperforming locations, analyze performance, and drive enrollment growth. Manages project deliverables, market research, competitive analysis, sales enablement, mystery shopping, and post-launch optimization.

Leads customer-centric marketing strategy consulting, customer journey analysis, segmentation, marketing automation, digital campaigns, and campaign performance optimization. Manages client relationships, business transformation initiatives, and marketing operations while coaching teams and mentoring staff. Uses Adobe Campaign, Adobe Marketo Engage, AI fluency, and digital tools to improve customer engagement, loyalty, and revenue growth.

Leads customer-centric marketing advisory engagements, including customer behavior analysis, segmentation, journey analysis, campaign development, marketing automation, and performance optimization. Develops client marketing and customer experience strategies using Adobe Campaign and Adobe Marketo Engage. Guides cross-functional teams through complex problems, applies systems thinking and AI-enabled tools, manages client relationships, validates outcomes, and coaches diverse teams to improve engagement, loyalty, and revenue growth.

Leads field marketing strategy and execution across Wingstop’s Mountain-West region. Develops market and restaurant-level plans, manages local media, partnerships, sponsorships, campaigns, and new restaurant openings, and advises brand partners and operations leaders. Uses sales, consumer, competitive, and market insights to drive transactions, comparable sales, and brand relevance. Oversees recovery strategies, test-and-learn initiatives, business reviews, and local community engagement while traveling frequently throughout the region.

Leads regional and restaurant-level marketing strategy for California, translating enterprise priorities and market insights into local campaigns that increase brand awareness, transactions, and sales. Manages media, community partnerships, sponsorships, local store marketing, national campaign execution, and new restaurant openings. Partners with operations, franchisees, and cross-functional teams to optimize investments, recover underperforming markets, assess performance, and deliver business reviews. Requires substantial travel and occasional nights or weekends.

Leads Midwest field marketing strategy and execution for Wingstop restaurants, translating enterprise priorities and local market insights into plans that increase awareness, transactions, and sales. Manages local campaigns, media, sponsorships, partnerships, restaurant openings, market recovery strategies, and test-and-learn initiatives. Advises brand partners and operations leaders, evaluates performance, presents business reviews, and coordinates cross-functional regional growth efforts. Requires up to 60% travel and occasional nights or weekends.

Lead enterprise go-to-market strategy for Zapier’s new products, including Sidekick. Own positioning, packaging, governance messaging, enterprise ICP, competitive differentiation, customer proof points, sales enablement, and commercial readiness. Partner with Product, Sales, Marketing, and Customer Advocacy to support enterprise opportunities, translate product updates into field materials, and incorporate customer and deal feedback into product and GTM decisions.