Top Marketing Manager Jobs in Boston, MA

Manage paid social campaigns across Meta, TikTok, YouTube, and other platforms for advertiser, member acquisition, newsletter, and content promotion initiatives. Coordinate assets and deliverables, perform campaign quality assurance, monitor pacing and performance, optimize campaigns, build ROI models, and produce actionable reporting. Support sponsored and organic social content scheduling while collaborating with sales, creative, editorial, account management, and operations teams.

Own and scale partner marketing initiatives that drive pipeline growth, including full-funnel co-marketing campaigns, email nurture programs, customer success stories, joint PR, thought leadership, social media, webinars, events, trade shows, and partner networking programs. Coordinate external stakeholders, manage campaign and event deadlines, track budgets and MDF, and measure campaign performance across the B2B technology ecosystem.

Plans and executes integrated B2B marketing campaigns across digital, email, social, and events. Owns content creation, brand consistency, SEO, paid channels, webinars, and conference programs. Partners with Sales and Product on lead generation, product positioning, competitive research, launches, and go-to-market plans. Tracks campaign KPIs and pipeline performance while managing marketing automation and CRM tools such as HubSpot.

Build Mimica’s product marketing function and own product positioning, messaging, go-to-market strategy, launches, market research, customer narratives, sales enablement, and marketing collateral. Partner closely with Product, Sales, Content, Demand Generation, and other teams to translate technically complex AI and enterprise software capabilities into compelling stories for varied industries, personas, use cases, and customer segments.

Manage high-volume pre- and post-sales marketing deliverables, translating AI, data, identity, and platform capabilities into client narratives, proposals, presentations, and enablement materials. Partner cross-functionally on product marketing, positioning, sales training, field marketing, events, and thought leadership. Develop scalable collateral libraries and explore AI-powered tools and workflows to improve marketing and sales efficiency.

Manage and optimize social media content across platforms, leveraging algorithm insights for creative storytelling and performance analysis to drive engagement and business outcomes.

The Brand and Content Lead will manage the brand presence and video content for FutureFit AI, focusing on consistency and impactful storytelling across platforms, particularly LinkedIn. Responsibilities include overseeing video production, written content creation, and collaboration with marketing teams.

Develop and execute corporate and program marketing strategies for an insurance-focused organization. Responsibilities include campaign planning, content creation, messaging, website and social media development, thought leadership, sales enablement, creative briefing, cross-functional project coordination, vendor management, and performance analysis. The role partners with program leaders and senior stakeholders to translate business objectives into effective marketing initiatives and improve scalable marketing processes.

Owns B2B demand generation and lead-generation programs across paid search and social, content, email, ABM, events, webinars, trade shows, and organic search. The role manages positioning, keyword strategy, funnel operations in HubSpot and Salesforce, lead scoring, nurture automation, reporting, and channel ROI. Success requires building qualified pipeline, partnering with Sales and Client Success, and applying AI-driven workflows to scale marketing programs.

Designs and manages automated, segmented customer lifecycle programs across email, in-app, and in-product channels. Owns customer messaging, positioning, playbooks, experimentation, segmentation, and KPI reporting for SMB and long-tail accounts. Partners with Product Marketing, Product, RevOps, Customer Success, and Support to improve onboarding, adoption, retention, renewal readiness, and advocacy while reducing churn and support contacts.

Leads strategy and end-to-end execution for major trade shows, conferences, brand events, and corporate activations. Manages event objectives, booth design, messaging, vendors, budgets, assets, swag inventory, and cross-functional coordination. Partners with field marketing, sales, demand generation, creative teams, and agencies. Measures attendance, lead quality, pipeline contribution, and ROMI to optimize future programs.

Own the global partner marketing strategy and annual plan, develop joint campaigns with technology, channel, and SI partners, manage MDF and budgets, coordinate events and webinars, create co-branded content and enablement, adapt programs across North America and EMEA, and measure partner-sourced pipeline, revenue, and ROI.

Lead co-marketing and alliance programs with strategic partners (AWS, Microsoft, Shopify, SAP). Translate partner GTM into joint demand-gen, messaging, MDF management, enablement materials, event/marketplace participation, and performance reporting to drive partner-sourced pipeline.

Build and manage Krisp’s global partner marketing program across distributors, BPOs, CCaaS platforms, CX providers, and system integrators. Develop partner positioning, co-marketing campaigns, enablement materials, events, customer stories, and brand governance programs. Secure partner funding, coordinate CRM attribution and reporting, and generate measurable partner-sourced and partner-influenced pipeline. Collaborate across Partnerships, Sales, Product Marketing, Communications, and Revenue Operations while scaling programs globally.

Manage paid customer acquisition and retention across Meta, Pinterest, Google, and potentially TikTok and AppLovin. Own channel budgets, optimize cost-to-performance, and run frequent creative and platform experiments. Use AI to automate reporting, testing, and optimization workflows. Partner across teams to connect marketing systems, explore GEO/AEO, and improve visibility into organic, email, SMS, and social performance.

Lead North America B2B field marketing to drive demand, pipeline, and sales acceleration through integrated campaigns, events, account-based marketing, and digital activation. Execute in-market programs, coordinate with sales and cross-functional partners, manage agencies and vendors, analyze campaign performance, and handle budgeting, contracting, and reporting. Travel up to 25% to support events and customer engagement.

Manages co-marketing programs with technology partners across cloud, AI, and XaaS. Owns MDF funding lifecycle, incentive and rebate programs, partner portals, campaign execution, co-branded content, timelines, budgets, compliance, and ROI reporting. Collaborates with Sales, Finance, Alliances, Engineering, demand generation, and brand teams to support revenue objectives, sales enablement, pipeline growth, and quarterly business reviews.

Manage and optimize B2B SaaS email marketing across prospect and customer lifecycles. Own email roadmaps, calendars, nurture programs, segmentation, personalization, governance, and performance reporting. Use Marketo, 6sense, AI-enabled workflows, testing, and campaign insights to improve engagement, conversion, adoption, retention, and expansion. Collaborate with Campaigns, Customer Marketing, Product Marketing, Sales, Design, and other teams while ensuring messaging, AI-generated content, privacy, compliance, and deliverability standards.

Leads omni-channel shopper marketing, retail media, merchandising, influencer, and promotional programs across major national retail accounts. Partners with sales teams on joint business planning, line reviews, budgets exceeding $1 million, and trade ROI optimization. Advises on digital advertising, content optimization, retailer media tactics, and influencer campaigns. Manages agencies and vendors, supports product launches, and mentors retail marketing team members.

Develop product launch narratives and messaging that connect with customers and prospects. Create demos, case studies, webinars, campaigns, web content, and customer stories. Partner cross-functionally with product, sales, and customer success to ensure consistent positioning. Conduct customer and prospect research, identify market trends, and use data-driven insights to strengthen product marketing strategy.

Build and manage Braze-based lifecycle marketing journeys across the client case lifecycle. Configure segments, triggers, data feeds, and multichannel communications; coordinate with data, engineering, compliance, and analytics teams; conduct QA and compliance reviews; monitor retention, NPS, referrals, and campaign performance; and optimize engagement programs at scale.

Develop and execute North American marketing strategies, campaigns, positioning, messaging, and commercialization programs for laboratory automation solutions and services. Drive lead generation, customer adoption, retention, sales enablement, and pipeline growth. Conduct market and competitive analysis, gather customer insights, manage field marketing initiatives, and track Salesforce metrics, KPIs, forecasts, and ROI. Collaborate with sales, service, global marketing, and cross-functional teams while ensuring regulatory and branding compliance.

Support enterprise-wide transactions BD and marketing initiatives across practices and sectors, provide interim BD/marketing coverage, lead cross-practice projects, execute client-centric campaigns, maintain BD systems fluency, champion AI adoption, and produce pitch, event, awards, and visibility materials to drive client engagement and growth.

Design and execute omni-channel marketing campaigns for the Intermediary distribution channel; manage campaign calendar, project plans and product launches; create partner-tailored collateral and sales enablement; analyze campaign performance and optimize; support events, compliance reviews, and cross-functional alignment to drive growth for SMAs and other products.

Lead market-aligned execution of events, sponsorships, and client hospitality to drive engagement and pipeline. Partner with market and practice leaders, manage vendors and budgets, measure performance and post-event conversion, enforce governance and processes, and supervise in-market teams including hiring and development.