Marketing Manager, Life Sciences

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

This role is based in our Boston office.

About the Role:
We are seeking a dynamic and results-driven Marketing Manager to lead the development and execution of integrated, year-round marketing strategies for our portfolio of events. This role is perfect for a creative and strategic problem-solver who thrives in a fast-paced, collaborative environment and is passionate about delivering impactful campaigns that drive audience engagement and business growth.

Key Responsibilities

Campaign Planning & Execution

• Develop and execute integrated marketing strategies aligned with business objectives and event-specific goals.
• Create and manage detailed campaign plans, schedules, and timelines to ensure on-time delivery across all initiatives.
• Lead multi-channel demand-generation campaigns, including digital advertising, paid media, email marketing, social media, and media partnerships.
• Craft compelling, audience-specific messaging and creative for websites, email campaigns, advertising, and promotional materials.
• Leverage AI tools and prompt writing to enhance efficiency and maximize campaign performance.
• Ensure consistent application of value propositions, positioning, and brand standards across all marketing assets.

Partnerships & Cross-Functional Collaboration

• Build and manage relationships with external partners to ensure successful marketing activations.
• Collaborate with Informa marketing leads across verticals and shared services to identify and execute partnership opportunities.
• Align messaging and strategies across Marketing, Sales, Customer Success, and Product teams to ensure consistency.

Insights & Analysis

• Analyze campaign performance and marketing data to evaluate effectiveness, optimize spend, and improve ROI.
• Develop a deep understanding of target audiences and customer segments, collaborating with cross-functional teams to refine personas and tailor messaging.
• Track and report performance trends, using insights to continuously improve campaign strategies.

Reporting & Budget Management

• Prepare and deliver regular status reports and performance updates for stakeholders, highlighting results, insights, and ROI.
• Manage marketing budgets for assigned events, including planning, tracking, and reconciliation.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2–4+ years of experience in a fast-paced, deadline-driven B2B marketing role.
• Proven ability to independently manage and deliver complex, multi-channel marketing campaigns.
• Strong understanding of the full marketing lifecycle, including planning, operations, execution, marketing automation, AI-enabled tools, optimization, and budget management.
• Experience building, growing, and segmenting marketing databases.
• Deep knowledge of digital marketing (PPC, SEO, display, and paid social) and content marketing.
• Creative and strategic problem-solver who challenges conventions and brings fresh ideas to audience engagement.
• Adept at balancing high-level strategy and ROI with detailed execution.
• Highly collaborative, with the ability to build strong relationships across marketing, sales, operations, design, production, and senior management teams.
• Ability to travel to events as needed 

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

The salary for this role is up to $68,000 

This posting will automatically expire on 06/02/2026

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.