Top Marketing Jobs in Boston, MA

Leads North America revenue marketing strategy and integrated demand-generation programs to drive pipeline, customer acquisition, expansion, and revenue. Partners with Sales, Revenue Operations, Customer Success, and channel teams to optimize campaigns using analytics, AI, marketing technology, experimentation, attribution, and performance data. Manages budgets, partner marketing, strategic planning, forecasting, executive communications, and cross-functional teams while mentoring teammates and improving marketing efficiency.

Build and deploy scalable, personalized lifecycle marketing experiences across email, push, in-app, SMS, WhatsApp, and emerging channels. Own campaign development, audience activation, segmentation, journey orchestration, dynamic content, integrations, SQL validation, quality assurance, and marketing technology governance. Develop automation and AI-enabled workflows while partnering with Marketing, Product, Engineering, Data, and Creative teams to solve technical challenges and improve member communications.

Manage global product marketing programs including campaign planning and execution, content creation and repositories, product launches, internal communications, and AI adoption. Run MarTech and AI automations, coordinate cross-functional and vendor work, improve processes, and support sales and regional marketing teams.

Own Tulip’s content strategy and editorial programs, creating thought leadership, campaign assets, customer stories, social content, and sales enablement materials. Partner with Product Marketing, Demand Generation, Sales, and Design to connect content with pipeline and revenue. Build AI-assisted editorial workflows, manage external contributors, support major events and launches, and use performance data to improve content effectiveness and adoption.

Lead product marketing for Flywire’s Travel solutions across hospitality and experiential travel. Define positioning, ideal customer profiles, buyer personas, messaging, go-to-market strategies, launches, sales enablement, and competitive materials. Translate complex payments and software capabilities into compelling value propositions, connect marketing efforts to pipeline and revenue, synthesize customer and market feedback, and use AI to improve marketing productivity and scalability.

Own product positioning, ideal customer profiles, messaging, go-to-market launches, sales enablement, and competitive deal support for Flywire’s education software and payments solutions. Partner with Product, Sales, Marketing, Partnerships, and RevOps to improve pipeline quality, win rates, conversion, and revenue. Synthesize customer and market feedback into product and marketing direction, while using AI to improve content, research, and workflow scalability.

Manage and optimize global paid media campaigns across social, search, shopping, programmatic, and emerging channels. Own budgets and forecasts, analyze performance, improve CAC and ROAS, and build testing roadmaps for creative, audiences, messaging, and media tactics. Translate insights into recommendations, reporting, and creative briefs while partnering with analytics, product, finance, creative, and brand media teams. Identify new acquisition opportunities and support efficient member growth in a fast-moving DTC environment.

Analyze paid marketing campaign performance across search, social, display, and affiliate channels. Partner with Growth Marketing stakeholders on media optimization, budget allocation, and acquisition efficiency. Support marketing experiments, incrementality testing, and lift studies. Build trusted datasets, dashboards, and recurring reports, then translate findings into actionable recommendations. The role requires SQL, business intelligence visualization experience, quantitative analysis, communication, and collaboration skills.

Manage global performance marketing programs across paid social, search, video, and emerging channels to drive member acquisition and revenue growth. Responsibilities include managing budgets, forecasting, optimizing media spend, improving CAC and ROAS, establishing measurement frameworks, evaluating incrementality, developing testing roadmaps, enhancing creative and targeting performance, and identifying scalable acquisition opportunities. The role partners with Analytics, Product, Creative, Finance, Brand Media, and Lifecycle Marketing teams.

The Lead Partner Marketing Manager will develop and execute marketing strategies for partnerships, manage relationships with key technology allies, and oversee partner marketing initiatives at Dynatrace.

Supports Shark brand marketing across beauty and home products through consumer research, competitive analysis, campaign planning, influencer and creator engagement, product launches, packaging updates, sampling, events, agency coordination, and sales enablement. Reviews marketing collateral, maintains category databases, analyzes SKU assortments and digital campaigns, identifies growth opportunities, and contributes creative ideas while collaborating with cross-functional teams.

Analyze and optimize paid search, social, and affiliate campaigns to achieve ROAS and revenue goals. Identify customer acquisition and efficiency opportunities, contribute to campaign strategy, and provide reporting, insights, and launch forecasts. Coordinate with media teams, internal departments, partners, and agencies while managing timelines, budgets, billing, forecasts, and deliverables.

Develop and execute brand strategies, product roadmaps, go-to-market plans, messaging, packaging, digital, retail, PR, and social campaigns. Analyze consumer, category, competitive, and performance data to guide product positioning, assortment, pricing, and innovation decisions. Support retailer sell-in, creative development, product launches, and post-launch evaluations while coordinating cross-functional teams and managing multiple projects.

Own developer acquisition for Bluebox.ai by testing and scaling paid channels such as newsletters, Reddit, search, YouTube, podcasts, and community sponsorships. Manage paid media, attribution, funnel analytics, campaign reporting, and content distribution. Optimize for sign-ups, meaningful usage, and activation while experimenting with SEO, AI-SEO, and LLM optimization. Operate independently in a startup-like environment, documenting results and reallocating budget based on data.

Lead Tulip's global marketing function: set strategy and category positioning, build and scale an AI-native marketing organization, own brand, demand, product marketing, communications and partner ecosystem, and drive measurable pipeline and revenue in collaboration with CEO, Product, and Commercial teams.

Lead and scale global customer marketing to drive retention, engagement, advocacy, and expansion. Build advocacy, storytelling, executive engagement, reference and review programs, align with Sales and Customer Success, measure impact on GRR/NRR and expansion, and manage a high-performing team using analytics and customer/marketing technologies.

Own quarterly product launches and release programs, optimizing workflows, resources, and messaging. Partner cross-functionally with Product, Revenue, R&D, and Marketing to deliver events, collateral, positioning, and go-to-market support. Serve as product marketer for assigned products, translate technical concepts into compelling narratives, manage approvals and deadlines, and use qualitative and quantitative data to measure launch performance and improve future strategies.

Lead strategy and execution for marketing Bose audio technology franchises. Translate technical R&D into clear positioning, naming, and partner narratives; build scalable toolkits, sales enablement, and training; define KPIs and iterate messaging using data; partner with engineering and sales to maintain centralized, market-ready technology messaging.

Lead development of integrated communications strategies for new product launches: define audiences, messaging architecture, channel roles, launch phasing, and measurement. Orchestrate cross-functional alignment across marketing, media, PR, social, CRM, retail and partners. Own planning standards, readiness, investment priorities, and post-launch learning to continuously improve communications and consumer experience.

Lead digital brand media campaigns across the US, Canada, and the UK. Define channel mix and investment strategy, own creative testing and production from brief to trafficking, manage agencies and internal teams, track performance and budgets, partner with analytics/engineering to improve measurement, and present monthly campaign reports.

Lead enterprise product marketing strategy for Toast’s hospitality platform, including positioning, messaging, launches, pricing and packaging, demand campaigns, customer proof points, sales enablement, and performance measurement. Build and manage the Enterprise Product Marketing team, collaborate with Product, Sales, Finance, Engineering, and Customer Success, represent the product externally, and use customer insights and data to drive pipeline, win rates, and revenue.

Lead integrated brand campaigns across US, CA, and UK—owning strategy, creative briefs, production, sponsorship evaluation, and performance reporting. Partner cross-functionally with PR, product marketing, media, analytics, and agencies to ensure brand consistency, sell ideas to leadership, manage budgets, and translate brand efforts into business impact.

Owns Motive’s full-funnel B2B content strategy, including thought leadership, research, customer stories, executive content, and long-form editorial. Leads programs from opportunity identification through production, distribution, optimization, and measurement. Partners with marketing, sales, communications, SEO, brand, customer, and executive teams to align content with audience, brand, pipeline, and enterprise buying goals. Builds scalable, AI-enabled content processes and establishes editorial standards.

Leads Webflow’s Revenue Marketing organization and owns marketing-sourced and influenced pipeline, iARR, forecasting, channel ROI, and full-funnel performance. Builds demand creation and capture programs, ABM initiatives, partner-led growth, lifecycle and expansion marketing, and web conversion optimization. Partners with Sales, Partnerships, Product, Customer Success, and RevOps to develop integrated revenue plays, feedback loops, customer proof, and AI-enabled marketing operations. Reports to the Chief Marketing Officer and leads a multidisciplinary team.

Own competitive intelligence and analyst relations for Sprout Social. Track competitors, product launches, pricing, campaigns, and market developments; publish actionable intelligence; support live competitive deals; maintain battlecards and comparison materials; and advise positioning. Coordinate analyst briefings, evaluations, submissions, and executive presentations. Build intelligence networks and partner with GTM Systems and Applied AI teams to create repeatable AI-powered workflows.