Top Marketing Jobs in Boston, MA

The Product Marketing Lead drives the narrative and adoption of the ZAIDYN Field Performance AI platform by crafting messaging, developing go-to-market strategies, and collaborating with cross-functional teams to enhance customer value and market presence.

Leads end-to-end marketing strategy and execution for Commercial and Corporate Banking, including client acquisition, retention, product adoption, digital campaigns, ABM, sales enablement, events, analytics, optimization, budgeting, and regulatory governance. Partners with senior banking, sales, data, and digital stakeholders to develop value propositions, integrated marketing plans, and measurable growth initiatives in a regulated B2B financial services environment.

Chief Marketing Officer responsible for Advisor360°’s brand, positioning, go-to-market strategy, demand generation, communications, and marketing organization. The role partners with executive, sales, product, data, and growth teams to drive pipeline and revenue. Responsibilities include building an AI-native marketing function, managing budget and KPIs, leading experimentation, developing thought leadership, overseeing PR and analyst relations, and representing the company with industry stakeholders.

Leads Dynatrace’s global executive marketing strategy, designing scalable programs such as peer roundtables, strategic briefings, and event experiences. Builds operating models, audience journeys, content standards, and activation toolkits while coordinating Marketing, Sales, Customer Success, Product, Communications, partners, and regional teams. Owns measurement, dashboards, budgets, vendor relationships, and continuous program optimization to strengthen executive relationships, influence opportunities, and support retention.

Owns the email marketing channel for a commercial insurance organization, managing strategy, journey development, coding, testing, deployment, governance, optimization, reporting, and platform administration in Salesforce Marketing Cloud. Supports social, advertising, web, and broader MarTech activities while collaborating with creative, marketing, enterprise, and cross-functional partners. Analyzes performance data, develops recommendations, manages stakeholder communications, and advances integrated digital marketing campaigns.

Own product marketing for Flywire’s Travel solutions across hospitality and experiential segments. Define positioning, ideal customer profiles, buyer personas, messaging, go-to-market strategies, launches, sales enablement, and competitive materials. Partner with Product, Sales, Marketing, Partnerships, and RevOps to improve pipeline quality, conversion, win rates, and revenue. Synthesize customer and market feedback into product and commercial direction, while applying AI to improve marketing workflows and scalability.

Own product marketing for Flywire’s education software and payments solutions. Responsibilities include defining positioning, ideal customer profiles, buyer personas, messaging, go-to-market strategies, launch execution, sales enablement, competitive deal support, and customer insight programs. The role partners closely with Product, Sales, Marketing, Partnerships, and RevOps to improve pipeline quality, conversion, win rates, and revenue while using AI to enhance marketing workflows.

Owns lifecycle email strategy and deployment for complex B2B marketing programs. Responsibilities include audience segmentation, campaign architecture, content journeys, cadence planning, KPI definition, Marketo or comparable-platform deployment, personalization, testing, reporting, compliance, and governance. Partners cross-functionally with campaign, content, audience, analytics, and digital teams to support ABX and buying-group programs across events, webinars, launches, and multi-product or multi-region initiatives.

Build and operate scalable, personalized lifecycle marketing experiences across email, push, in-app, SMS, WhatsApp, and emerging channels. Own campaign development, segmentation, journey orchestration, templates, dynamic content, integrations, APIs, SQL validation, and quality assurance across Hightouch and Iterable. Develop automation and AI-enabled workflows, establish technical standards, troubleshoot systems, and collaborate with Marketing, Product, Engineering, Data, and Creative teams.

Lead product marketing for Klaviyo’s SMS and mobile messaging products. Define positioning, messaging, go-to-market strategies, product launches, competitive intelligence, adoption campaigns, ROI models, sales enablement, and cross-functional initiatives. Partner with Product Management to influence the roadmap, identify market opportunities, support mobile compliance positioning, and drive customer adoption and revenue growth globally.

Own clinic communications, customer case studies, engagement programs, pet-parent educational content, partner resources, and scalable content processes. Collaborate with Product, Customer Success, Growth, sales, veterinary experts, and external partners to create and distribute content across products and marketing channels. Manage video production, vendors, budgets, editorial workflows, and performance measurement while strengthening Vetcove’s brand presence.

Lead a 10+ person marketing science team to centralize customer segmentation, programmatic media and audience strategy, marketing analytics and BI, attribution (lift and econometrics), ad operations, privacy/compliance, and martech. Build data products and automation for scalable media activation, provide reporting and insights for stakeholders and ELT, and collaborate cross-functionally to align measurement and marketing strategy.

Lead end-to-end strategy and execution for conferences, trade shows, sponsorships, and ancillary events. Manage logistics, budgets, vendors, booth experience, speaker submissions, and onsite operations. Align events with sales and marketing priorities, capture and route leads, measure event KPIs and ROI, and travel regularly for onsite execution.

Implement and optimize cross-channel marketing campaigns using Braze and data warehouse integrations. Build complex journey flows, dynamic templates (Liquid), audience segmentation, and QA campaigns. Collaborate with marketing and engineering to validate data, ensure compliance (SMS/email), and scale personalized lifecycle messaging.

Own the paid performance marketing portfolio for Engine’s B2B Travel product, including strategy, execution, measurement, and channel expansion across search, social, programmatic, CTV, audio, and emerging platforms. Drive efficient customer acquisition, sign-ups, and first bookings while optimizing ROAS and LTV:CAC. Lead creative testing, attribution and measurement partnerships, performance reporting, lifecycle handoffs, and AI-enabled workflows.

Leads product marketing strategy across Engine’s product lines, owning launches, positioning, messaging, release communications, campaigns, enablement, and measurable market momentum. Manages a verticalized product marketing team, builds scalable launch systems and AI-enabled workflows, analyzes adoption and funnel data, and drives cross-functional alignment across product, growth, brand, and engineering.

Own the growth strategy for Engine’s partner ecosystem, driving adoption, engagement, distribution, and revenue across travel, card, API, platform, and supply partnerships. Build channel and referral programs, expand Engine X distribution, increase API and OBT adoption, deepen hotel, airline, and car rental relationships, and develop the team, playbooks, enablement, tiering, and systems needed to scale partnerships efficiently.

Own acquisition and GMV growth for Engine X, a business credit card product. Build scalable acquisition programs across paid, lifecycle, partnerships, sales-assist, content, and organic channels. Lead experimentation, positioning, analytics, cross-functional collaboration, and AI-enabled growth initiatives. Establish the acquisition model, identify high-performing channels, guide investment decisions, and help scale the growth team and infrastructure.

Own marketing campaign operations, including email, webinar, and event execution; maintain Salesforce and Customer.io data quality; administer marketing automation and workflow tools; build Liquid-based email modules; manage lead routing and cross-system data synchronization; support reporting and dashboards; and improve attribution and operational processes. Partner with growth, sales, and revenue operations teams to drive accurate, scalable campaign execution and pipeline growth.

Own the global partner marketing strategy for ReversingLabs, developing joint campaigns, co-branded assets, demand-generation programs, and partner enablement across global regions. Manage MDF and co-op funding, measure partner-sourced and partner-influenced pipeline, and report program returns. Collaborate with field marketing, sales, alliances, technology partners, hyperscalers, and distributors to build scalable campaigns and strengthen partner revenue contribution.

Leads growth design for Zapier’s top-of-funnel experiences, owning visitor-to-lead journeys, conversion rate optimization, SEO, information architecture, and high-velocity A/B experimentation. Designs lead-capture workflows, extends web and email design systems, uses AI tools to accelerate prototyping and variant generation, and partners with marketing, brand, engineering, revenue operations, and data teams. Mentors designers and establishes growth design practices focused on acquisition, conversion, activation, and measurable business outcomes.

Own end-to-end field marketing programs, including customer events, executive briefings, lunch-and-learns, regional ABM campaigns, and localized messaging. Manage budgets, vendors, logistics, content, and cross-functional partnerships with sales, customer success, content, and product marketing. Measure pipeline influence, engagement, and account penetration, using performance insights to improve future programs and generate qualified pipeline. Travel 40–50% of the time.

Manage presales deliverables and develop client-specific marketing solutions for Zeta’s programmatic advertising platform. Partner with sales, product, data, and subject-matter experts to create proposals, narratives, presentations, sales collateral, thought leadership content, and proposal frameworks. Apply programmatic advertising, audience targeting, data, and identity expertise to client recommendations while coordinating multiple projects and maintaining high-quality deliverables.

Lead North American field marketing, connecting marketing, sales, and SDR teams to generate qualified pipeline. Manage inbound leads from events and campaigns, improve sales follow-up, plan targeted account-based outbound campaigns using 6sense and marketing automation, and coordinate execution across a decentralized sales organization. The role also manages two SDRs and an Events Lead while focusing on conversion quality and pipeline outcomes in complex healthcare and life sciences buying environments.

Own product marketing for DNSid, an AI agent identity platform. Lead positioning, messaging, personas, competitive intelligence, sales enablement, pricing and packaging support, product launches, customer proof points, and go-to-market strategy. Partner with Product, Engineering, Business Development, Developer Relations, and Communications to translate technical innovation into customer value, gather market insights, and accelerate enterprise, developer, and ecosystem adoption.