Top Marketing Jobs in Boston, MA

Leads integrated brand marketing campaigns focused on product innovation, health, and longevity. Translates product strategy into positioning, messaging, creative briefs, and consumer-facing activations. Coordinates cross-functional execution across Product, Creative, Performance Marketing, Media, Growth, and Communications, while managing timelines, resolving ambiguity, and measuring campaign results. Improves marketing effectiveness through strategic thinking, creative judgment, consumer insights, and actionable performance recommendations.

Leads WHOOP’s global trade marketing organization, setting strategy and operating rhythms across markets. Partners with Sales, Brand, Creative, Media, Product Marketing, Visual Merchandising, Operations, Analytics, and regional teams to deliver retail experiences, launches, promotions, training, and commercial campaigns. Owns planning, budgeting, measurement, investment optimization, and scalable processes while developing high-performing global teams and driving awareness, conversion, and sell-through.

Coordinate WHOOP’s social media operations by managing content calendars, publishing across platforms, tracking production and approval workflows, maintaining project and analytics systems, and supporting performance reporting. The role also contributes to social brainstorming, monitors platform trends, coordinates cross-functional stakeholders, and identifies insights to improve content and creative decisions.

Execute and optimize global programmatic brand media campaigns across markets. Responsibilities include campaign setup, QA, pacing, creative trafficking and rotation, performance analysis, budget reconciliation, and in-channel optimization. The role partners with Brand, Creative, Analytics, and Performance Media teams while supporting global media planning, new channel launches, sponsorships, and brand initiatives. Success requires hands-on DSP experience, strong analytical and organizational skills, and the ability to manage multiple campaigns, budgets, partners, and deadlines.

Own lifecycle marketing strategy and performance for apparel, accessories, referrals, and promotional campaigns. Develop coordinated email, SMS, and in-app experiences, using member data, segmentation, personalization, and experimentation to drive discovery, cross-sell, repeat purchases, referrals, and growth. Analyze test results, scale effective initiatives, and partner with Growth, Marketing, Creative, Analytics, and Commercial teams.

Build and operate scalable, personalized lifecycle marketing experiences across email, push, in-app, SMS, WhatsApp, and emerging channels. Own campaign development, segmentation, journey orchestration, templates, dynamic content, integrations, APIs, SQL validation, and quality assurance across Hightouch and Iterable. Develop automation and AI-enabled workflows, establish technical standards, troubleshoot systems, and collaborate with Marketing, Product, Engineering, Data, and Creative teams.

Manage and optimize global paid media campaigns across social, search, shopping, programmatic, and emerging channels. Own budgets and forecasts, analyze performance, improve CAC and ROAS, and build testing roadmaps for creative, audiences, messaging, and media tactics. Translate insights into recommendations, reporting, and creative briefs while partnering with analytics, product, finance, creative, and brand media teams. Identify new acquisition opportunities and support efficient member growth in a fast-moving DTC environment.

Manage global performance marketing programs across paid social, search, video, and emerging channels to drive member acquisition and revenue growth. Responsibilities include managing budgets, forecasting, optimizing media spend, improving CAC and ROAS, establishing measurement frameworks, evaluating incrementality, developing testing roadmaps, enhancing creative and targeting performance, and identifying scalable acquisition opportunities. The role partners with Analytics, Product, Creative, Finance, Brand Media, and Lifecycle Marketing teams.