Own and optimize end-to-end marketing automation and lifecycle programs for Michigan iLottery. Build multi-channel automated journeys (email, SMS, push, weblayers, in-app), configure triggers and segmentation, run A/B and multivariate tests, integrate CRM and analytics for real-time personalization, monitor performance, and ensure QA and regulatory compliance.

Manage client requirements, communicate technical specifications, collaborate with teams, research technologies, and analyze product performance for iLottery solutions.