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Leads integrated paid media planning, buying, and activation for pharmaceutical, healthcare, and medical device clients. Manages client relationships, oversees deliverables, develops media strategies and presentations, drives thought leadership, and mentors media teams. The role requires analytical judgment, multichannel digital and traditional media expertise, strong project management, and the ability to serve as a trusted strategic advisor.

Lead pharmaceutical-sector paid search programs by establishing SEM best practices, managing campaign strategy and optimization, analyzing performance, troubleshooting discrepancies, and developing reports and forecasts. Evaluate AI-driven search, bidding, creative, and audience technologies for compliant use. Author thought leadership content, guide internal teams and clients, manage training documentation, and oversee testing processes that improve campaign performance and support strategic recommendations.

Manage and optimize multi-channel paid media campaigns for pharma and healthcare audiences across digital and traditional channels. Collaborate with strategy, analytics, creative teams, media partners, and clients to develop patient-centric HCP and DTC campaigns. Use data-driven insights to meet regulatory-compliant KPIs, manage vendors and budgets, negotiate rates, and monitor platform trends and updates.

Supports paid media strategy, planning, buying, optimization, pacing, performance tracking, budget compliance, and client reporting. The role focuses on digital media and live buying platforms, monitors updates across major advertising platforms, participates in brainstorming, and attends publisher meetings. It also assists with expenditure tracking, prepares budget and optimization documents, and develops media expertise while collaborating with media managers, supervisors, clients, and publishers.

Lead media analytics for assigned client accounts, translating media and business goals into measurement frameworks, optimization recommendations, and clear reports. Mentor analysts, build reusable frameworks, work with Media, Data, and Data Science to improve tagging, data integration, and dashboards, and present performance findings to clients. Focus on paid media measurement, optimization, QA, and capability-building across the analytics organization.