Own Linxup’s go-to-market strategy for products and features, leading launches from readiness through rollout. Develop positioning, messaging, sales enablement, training, and customer-facing materials. Analyze competitors, market shifts, and win/loss data to provide recommendations. Conduct customer and prospect research, translate insights into product and marketing improvements, and collaborate closely with Product, Sales, and Customer Success. Manage cross-functional initiatives, measure launch performance, and improve future programs.