Serve as a strategic HR partner to site leaders, aligning HR initiatives with business objectives. Provide employee relations support, talent management, workforce planning, performance and succession management, change management, and HR data analytics. Drive site-level engagement, compliance with employment and clinical research regulations, and coordinate with Talent Acquisition and leadership to improve retention and productivity.

Develops and executes patient-focused marketing campaigns to recruit and retain clinical trial participants. Manages social media and website content, creates collateral, supports events and community outreach, conducts market research, tracks campaign performance, and ensures regulatory compliance. Collaborates with site teams and vendors and produces analytics and reports to optimize recruitment.