Build and deploy targeted lifecycle, demand-generation, nurture, ABM, and triggered campaigns in Marketo. Segment and personalize audiences using marketing, sales, and product data; maintain accurate campaign data; identify Salesforce-Marketo sync issues; and use AI and MCP connections to accelerate campaign creation, testing, and validation. Partner with Marketing Operations, Analytics, Sales, Product, and Customer Success to launch accurate campaigns supporting renewals, expansion, adoption, and trial conversion.

Own the B2B customer tier-upgrade motion from Teams to BusinessMax through targeted, multi-channel ABM campaigns. Manage named-account targeting, buying-team coverage, database segmentation, content gaps, and coordination with Sales, Field Marketing, Events, Analytics, and Marketing Operations. Adapt campaigns across geographies and regulatory environments, measure tier-upgrade pipeline and conversion KPIs, and use analytics and AI tools to refine account selection, messaging, and campaign performance.

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