Own end-to-end product launches and monthly release marketing for GoTo Connect. Develop positioning, messaging, value propositions, GTM content, sales enablement, customer case studies, and proof points. Coordinate product, sales, demand generation, marketing, and partner stakeholders to ensure launch readiness and consistent market communication. Use analytics to measure launch and content performance, improve messaging, and drive awareness, demand, and adoption across UCC and CX products.

Owns paid media strategy across search, social, and programmatic channels; manages budgets, agencies, testing roadmaps, funnel analytics, attribution, incrementality, and performance reporting. The role translates complex marketing data into recommendations for channel mix, budget allocation, and revenue growth, while partnering with cross-functional teams and senior leadership.