Lead web strategy and optimization across Employ, Lever, JazzHR, and Jobvite. Drive CRO, SEO/GEO/AEO, content/messaging, information architecture, experimentation, analytics, and development oversight. Manage teams and agencies to turn the web ecosystem into a measurable growth engine that drives engagement, conversion, and pipeline.

Define target-state architecture and guide platform evolution from fragmented products to a coherent, AI-enabled SaaS platform. Lead architectural decisions, governance, prototyping, and influence engineering leadership to balance long-term design with pragmatic delivery.