Own and scale customer advocacy and engagement programs, including reference networks, lifecycle touchpoints, customer stories, case studies, testimonials, and milestone announcements. Partner with Customer Success, Sales, Product Marketing, and leadership to identify customer success stories, build a roster of advocates, support references and events, and measure effects on retention, advocacy, and pipeline.

Lead alliance and technical product marketing: build joint positioning and go-to-market enablement with strategic partners, own competitive intelligence and technical differentiation, create content and launch programs that drive pipeline and inform product and GTM strategy.

Lead and scale GTM enablement across sales, technical, and BDR teams by building an enablement operating system that shortens ramp time, improves pipeline generation and win rates, embeds AI-driven personalized coaching, uses call intelligence (e.g., Gong) to drive coaching, hires and develops the enablement team, and aligns cross-functionally to measurably improve rep productivity and deal execution.