Top Tech Jobs & Startup Jobs in Boston, MA

Own product marketing strategy for Veracross’s Business Office suite, including Fintech and Insurtech solutions. Lead campaign prioritization, messaging, positioning, global go-to-market planning, product launches, competitive analysis, sales enablement, and demand-generation collaboration. Partner cross-functionally with Product, Sales, Customer Success, and Marketing to drive adoption and pipeline. Measure campaign performance, refine messaging, build GTM playbooks, and mentor product marketers across the organization.

Drive Business Office and FinTech upsell sales across Veracross’s existing customer base. Responsibilities include generating and qualifying pipeline, conducting outreach and demonstrations, engaging CFOs and finance leaders, closing opportunities, meeting quotas, maintaining Salesforce records, and partnering with Product, Customer Success, and Marketing to build a scalable sales motion.

Leads marketing operations strategy and execution, owning the martech stack, CRM integrations, lead scoring, routing, funnel management, attribution, analytics, reporting, and data governance. Partners with Sales, RevOps, Finance, Customer Success, and IT to connect marketing activity to pipeline and revenue. Manages vendors, ensures privacy compliance, improves CRM hygiene, leads cross-functional initiatives, and builds a marketing operations team.

Drive new-logo SaaS sales across the Western U.S., build and manage pipeline, perform outbound prospecting and demos, convert MQLs, document activity in Salesforce, collaborate with cross-functional teams, and meet or exceed ARR quota while providing market feedback.

Identify and qualify inbound and outbound leads to build pipeline for Account Executives. Conduct outreach (calls/emails), document activity in Salesforce, research prospects and decision-makers, meet MQL targets, and collaborate with sales to convert opportunities while learning Veracross products and school needs.