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The Director, GTM Marketing will lead the go-to-market strategy for Measurement, ensuring alignment with sales, driving revenue growth, and overseeing product marketing and commercialization, while also fostering cross-functional collaboration.

The Manager, GTM Marketing will lead strategy and commercialization for Audience solutions, ensuring effective positioning, alignment with sales, and measurable pipeline growth.

Sell InMarket's audience, identity, activation, and measurement solutions to agencies, trading desks, DSPs, and brands. Prospect and qualify new business, prepare proposals and RFP responses, manage pipeline, collaborate with cross-functional teams, and stay current on programmatic ad tech and industry trends to drive revenue growth.

Drive go-to-market efforts in the programmatic advertising ecosystem by building relationships with agencies, trading desks, and brands. Expand market presence, sell data and self-serve offerings, and educate senior marketers on product value. Focus on enterprise programmatic audience and data sales.

The role involves driving new revenue opportunities, engaging senior decision-makers, leading special projects, and translating technology into commercial narratives.