Develop and execute creative strategy across paid social, YouTube, TikTok, and CTV. Translate audience insights and performance data into creative angles, briefs, scripts, storyboards, testing roadmaps, and asset variations. Manage agencies, production partners, creators, budgets, and timelines while ensuring brand consistency and compliant health claims. Analyze creative performance, identify winning concepts, and collaborate with brand, media, studio, product marketing, legal, and regulatory teams.