Partner with business stakeholders to design and analyze experiments and observational studies, apply econometric and causal inference methods, define KPIs and measurement frameworks, perform deep-dive analytics to quantify impact, and deliver decision-support and recommendations to senior leaders.

Lead and scale McAfee’s creative operations by defining multi-year strategy, capacity planning, workflow governance, technology selection, vendor management, and performance analytics. Own cross-functional integration, SLA standards, budget forecasting, and team development while mentoring a BAU Campaign Coordinator and driving process optimization and automation to enable world-class creative output.