Lead strategy and roadmap for DTNs upstream intelligence portfolio, especially Farm Intelligence. Conduct customer discovery, define product metrics, prioritize features, and partner with Engineering, Design, Data Science, and Commercial teams to deliver data-intensive, AI-enabled B2B SaaS products. Drive launches, adoption, and continuous optimization through experimentation, analytics, and stakeholder alignment.

Lead go-to-market strategy, positioning, messaging, and launches for Ag Hub products. Develop tailored value propositions, enable sales and success teams, create launch and sales enablement materials, monitor market and competitive feedback, and partner cross-functionally with Product, Sales, Customer Success, and Marketing to drive adoption and measure post-launch performance.