Develops and refines pricing strategies, evaluates markets, builds business cases, and supports proposal development for new business opportunities. Collaborates with finance, marketing, executives, and operational leaders to communicate value propositions and competitive differentiators. Contributes to service and product planning, proposal management, commercialization strategies, and marketing programs focused on demand creation, lead generation, and tracking.

Lead client strategy to retain and grow assigned accounts, align cross‑functional teams, analyze program results, and manage staff and client relationships to meet corporate goals.