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The Senior Software Engineer will design, develop, and maintain large-scale real-time applications for Roku's advertising platform, ensuring performance and scalability while collaborating across teams.

Lead the Ad Serving team at Roku, developing technical strategies and high-performing teams for scalable advertising platforms while improving developer productivity.

Lead development of advanced ML models and production-grade systems to optimize pricing, allocation, and auctions in Roku's ad serving platform. Translate business problems into hypotheses, run live experiments, mentor teams, and collaborate cross-functionally to drive marketplace intelligence and demand optimization.

Lead end-to-end program management for a new Roku Home Screen experience from development through launch and ongoing operations. Coordinate globally distributed product, engineering, design, advertising, personalization, and creative teams; manage dependencies, timelines, risks, governance, and senior stakeholder alignment. Develop scalable content-creator tooling and scheduling workflows, make trade-off decisions, and implement process improvements including AI-powered automation.

Own end-to-end partner integrations for Conversion API, Audience API, and JS pixels; troubleshoot data-quality issues; scale and document integration patterns; monitor ingestion health; and partner with Product and Engineering to resolve incidents and improve ingestion pathways.

As an Ad Operations Associate, you'll manage digital ad campaigns, ensure quality control, and collaborate with teams on campaign launches.

Lead revenue analytics for ad sales by extracting insights from sales reporting and third-party tools, partnering with sales leadership on growth opportunities, delivering executive business reviews, running forecasting and quota/compensation processes, and recommending reporting infrastructure to optimize monetization and operational efficiency.

Lead channel-focused marketing strategy to drive device sell-through across retail, e-tail, and DTC. Own planning and execution for retail moments, in-store merchandising, e-tail optimization (A/B testing), promotional budgeting, Roku.com sales, and cross-functional alignment. Present results to senior leaders and continuously run test-and-learn programs to improve conversion and ROI.

Lead exchange optimization for Roku’s programmatic CTV advertising platform. Own strategies for dynamic price floors, traffic shaping, auction mechanics, deal optimization, and supply-demand forecasting. Partner with engineering, data science, and demand teams to productionize optimization models, run experiments, monitor exchange health, and improve revenue, fill rate, latency, win rate, and user experience. Define technical product requirements, guide roadmap execution, and communicate strategy to executives and industry partners.

Roku seeks a Senior Identity Engineer to enhance its Zero-Trust architecture, drive IAM standardization, and optimize its Microsoft identity platform for a global workforce, focusing on automation and clear communication of technical concepts.