Own and operate the affiliate program end-to-end: platform operations across multiple affiliate networks, commission and payment structures, deliverable fulfillment, reporting, and presenting program ROI to merchants. Partner with Finance and cross-functional teams to manage enrollment, payouts, inventory, and churn while building systems and playbooks to scale program growth.

Lead end-to-end growth for a DTC genomics subscription business: own acquisition, lifecycle, retention, product marketing, and brand. Build paid acquisition channels, run A/B tests and experiments, improve unit economics (CAC, LTV, contribution margin), and scale a cross-functional marketing team and growth infrastructure.