Manages key retail accounts and regional distributors across the East Coast, building relationships, negotiating contracts, developing category strategies, and driving sales, distribution, merchandising, and promotional execution. Uses syndicated data and reporting tools to provide insights, lead business planning, monitor performance, and improve retail outcomes. The field-based role includes regular travel, store visits, independent account management, and collaboration with sales and marketing teams.

Hands-on leader owning CRM (Salesforce) and commercial systems roadmap, managing platform development/configuration, integrations, and vendor delivery. Leads a small team of admins/analysts, coordinates cross-functional stakeholders, oversees release management, documentation, training, and pilots AI use cases to improve sales effectiveness and commercial operations.