As a Lead Qualification Representative, you will engage with inbound leads, qualify opportunities, and route prospects to sales teams while maintaining records in Salesforce.

Own messaging and marketing strategy for the Finance vertical: define value-based messaging and personas, create holistic marketing plans, deliver thought leadership and sales enablement, measure program effectiveness against pipeline and revenue, and align global GTM teams.

The role involves advising customers on business goals, driving software adoption, mitigating risks, and ensuring long-term growth through Appian's technology solutions.