Lead and grow Wistia’s B2B SaaS sales organization across Account Executives and BDRs. Responsibilities include coaching performance, strengthening inbound sales, building an outbound motion from scratch, expanding mid-market revenue, improving value-based selling, partnering with Marketing and GTM leaders, analyzing funnel performance, and applying AI to prospecting and outreach.

Own strategy and execution of behavior-driven lifecycle email programs to drive adoption, engagement, and cross-sell for trial and customer audiences. Use data and AI to identify segments and opportunities, build trigger-based campaigns in HubSpot, partner cross-functionally to align content and product launches, define KPIs, and create customer delight programs that turn users into advocates.