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Own MasterClass’s organic social strategy and execution, with a focus on promoting Certificates to professional audiences. Manage content across LinkedIn, Instagram, and YouTube; collaborate with Creative, Marketing, and GTM teams; develop campaigns; optimize performance using audience insights; and communicate recommendations. The role also contributes to evergreen brand initiatives and develops AI-enabled social workflows.

Leads MasterClass’s end-to-end talent function, managing four employees across talent acquisition and relations while personally booking high-profile instructors. Negotiates agreements, sets fee benchmarks, oversees relationships and events, builds intake and deal infrastructure, manages workflows, and reports on pipeline, coverage, and costs. Partners with Creative, Production, Marketing, Go-to-Market, agencies, and enterprise partners to secure and steward talent across classes, certificates, cohorts, podcasts, and live programming.

Leads creative direction for Class launches, campaigns, product launches, and marketing communications. Develops concepts, brand voice, copy, design, art direction, video, and animation while remaining hands-on. Collaborates with brand, performance marketing, enterprise, and product teams; mentors multidisciplinary creatives; maintains quality and consistency; and drives innovative, strategically aligned work for a global audience.

Own the full sales cycle for SMB and mid-market accounts, including prospecting, discovery, negotiation, closing, forecasting, and expansion. Sell MasterClass products to HR, L&D, and talent-management buyers through consultative sales. Build account and sales plans, develop self-sourced pipeline using AI and sales tools, identify new revenue opportunities, pilot go-to-market approaches, and partner with Customer Success on handoffs and growth.

Guide applicants and admitted candidates from consultation through enrollment using phone and email outreach. Explain program value, fees, payment options, curriculum, and alternatives; address objections and remove enrollment blockers. Support employer-sponsored enrollment with ROI materials and communications, maintain accurate CRM pipeline notes, meet contact goals, and share recurring questions with admissions and marketing teams.