Own and execute multi-channel demand generation programs (email, paid search/social, content syndication, webinars), manage HubSpot workflows, align with sales/product, optimize campaigns for MQLs/SQLs, build reporting and attribution, and iterate using data and AI tools to grow qualified pipeline.

Owner of client implementation and adoption for Sift's revenue cycle solutions. Build strong client relationships, deliver KPI-driven insights and ROI, coordinate cross-functional teams, surface product feedback, and apply healthcare revenue cycle expertise to drive operational improvements and client value.