Own the end-to-end patient lifecycle, including booking, attendance, treatment completion, and reactivation. Lead HubSpot automation, segmentation, personalization, testing, KPI reporting, and cross-functional integrations. Establish communication governance, consent architecture, deliverability standards, and compliance with HIPAA, TCPA, CAN-SPAM, and healthcare regulations. Champion AI-enabled predictive modeling and automation while managing and developing a Lifecycle Marketing Manager.

Build and maintain relationships with physicians, podiatrists, referral coordinators, and clinical staff to grow patient referrals for specialized vein care. Conduct daily field visits, educate practices on chronic venous insufficiency, coordinate physician events, document activity in HubSpot, distribute educational materials, represent the organization at community events, and achieve territory referral and market-share goals.