Develop and maintain SKU-level demand forecasts for alternative retail and digital channels. Analyze POS data, retailer reports, promotions, seasonality, and forecast errors to improve accuracy and inventory health. Maintain KPI dashboards, support S&OP reviews, collaborate with Sales and Supply Planning, and provide Finance with volume projections. The role requires advanced Excel, forecasting software, analytical skills, and familiarity with digital marketplaces and long-tail retail accounts.

Leads the transformation of demand planning through analytics, automation, AI, forecasting tools, dashboards, and scalable planning platforms. Builds workflows that reduce manual spreadsheet processes, improve forecast accuracy, accelerate planning cycles, and strengthen visibility into risks and opportunities. Partners with Demand Planning, Sales, Supply Planning, Operations, Commercial, Technology, and external vendors to operationalize modern planning capabilities and establish performance metrics that drive measurable business outcomes.