Lead client-facing analytics implementations across Google Analytics 4, Adobe Analytics, and tag management systems. Responsibilities include designing measurement strategies, auditing digital ecosystems, managing tagging and consent platforms, developing data governance and privacy solutions, analyzing performance, aligning KPIs with business goals, presenting insights, supporting proposals, and improving internal analytics standards. Preferred experience includes server-side tagging, data clean rooms, customer data platforms, experimentation, CRM systems, and ETL tooling.