Freelance Creative Strategist responsible for developing performance-focused ad concepts and hooks for Meta and TikTok Shop, writing actionable Notion briefs, reviewing edits via Frame, naming and checking uploads, analyzing ad performance (hit-rate framework, Klar), tracking trends/competitors, and proactively proposing strategy to increase testing volume and reduce ad fatigue.

Freelance video editor who produces upload-ready performance and UGC ads from raw footage, creates varied thumb-stopping hooks, adds VO/subtitles for US and DE, manages assets, follows naming/compliance, and runs the end-to-end workflow across ClickUp, Notion and Frame.