Own and scale Daybreak's DTC growth engine: drive acquisition across paid channels, optimize full-funnel conversion through CRO and lifecycle campaigns, build experimentation and attribution systems, develop forecasting and reporting, and partner with product, operations, and clinical teams to improve patient onboarding and retention.

Manage and grow relationships with DME providers, physician practices, and VA accounts across assigned territories. Drive referrals, utilization, onboarding, training, and account expansion. Monitor metrics, resolve issues, coordinate cross-functionally, and represent Daybreak at meetings and events.

Lead and build Daybreaks national government sales function targeting VA, DoD, Medicaid, correctional, tribal, and public health systems. Develop GTM and contracting strategies, manage pipeline and forecasting, pursue RFPs/contract vehicles, recruit and coach a government sales team, and partner cross-functionally to drive adoption and reimbursement. Own CRM accuracy, reporting, and executive presentations to scale public-sector revenue.