Lead marketing strategy for a portfolio of multifamily communities, driving demand and occupancy through property-specific campaigns, digital marketing (SEO, PPC, ILS), budget management, performance analysis, vendor management, and cross-functional collaboration to improve leasing outcomes and brand positioning.

Lead portfolio-wide revenue and expense management for multifamily assets. Build scalable analytics processes, oversee pricing, budgeting, forecasting, and ancillary revenue. Manage and develop analysts, drive BI adoption, support due diligence for acquisitions, and collaborate cross-functionally to meet financial targets and implement standardized revenue and expense controls.