Leads Ocean Spray’s organic social media vision, content strategy, creator partnerships, agency relationships, and social operating model. Develops brand storytelling frameworks, guides content and campaigns, builds team capabilities, evaluates platforms and AI-enabled tools, and establishes performance metrics. Translates social insights into strategic recommendations while fostering experimentation, cultural relevance, audience engagement, and continuous improvement. The role partners across brand, creative, communications, insights, and marketing teams and manages a growing social function.

Brand Management Intern supporting Ocean Spray’s Beverage Innovation team across brand strategy, commercialization, business cases, sales and marketing strategies, product and packaging development, consumer discovery, and emerging food and beverage trends. The intern will own project workstreams, collaborate cross-functionally, present recommendations to senior leadership, and gain experience throughout the innovation cycle.