Own North American customer growth marketing strategy for a B2B SaaS business. Partner with Sales, Account Management, and Customer Success to drive expansion pipeline, ARR, retention, adoption, account-based programs, industry initiatives, customer events, and advocacy. Segment customers, identify growth and risk signals, create multi-touch programs, source customer stories, measure performance, and adapt central marketing programs for the region.

Leads Technical Success Architects and serves as a senior technical advisor across the customer lifecycle. Oversees pre-sales solution engineering, technical onboarding, implementation, adoption, optimization, renewals, and expansion support. Manages implementation partners, delivery quality, customer escalations, operational efficiency, and team development. Balances customer outcomes, commercial objectives, and scalable delivery while partnering with Sales, Customer Success, Product, and executive stakeholders.