Qualify inbound leads and execute targeted outbound outreach to book meetings and generate pipeline for Account Executives. Research prospects, articulate value to HR/L&D leaders, track activity in CRM, collaborate with sales and marketing, and improve SDR playbook using sales tools and AI for personalization.

Manage B2B lifecycle marketing across email (HubSpot), webinar marketing, organic social, and podcast production. Build segmentation, automation, content calendars, analytics and growth strategies to increase audience engagement and customer retention. Coordinate with founders, marketing, sales, and customer success to translate insights into campaigns and content.