Own and scale affiliate and influencer programs for L'ange Hair and OFIR Beauty. Recruit and onboard beauty creators, manage relationships and commissions, provide promotional guidance, monitor FTC and platform compliance, prevent affiliate abuse, optimize TikTok Shop and social commerce performance, and report KPIs including ROI, conversion rate, AOV, and partner activity to leadership.

Owns daily Shopify storefront operations, digital merchandising, product and collection launches, landing pages, promotions, search optimization, channel-feed health, accessibility, analytics, QA, site defect triage, reviews and UGC, and SOP documentation. The role uses GA4 and Microsoft Clarity to identify conversion friction and supports campaign execution, compliance, staging, and post-campaign analysis.