Leads DEKA FIT’s influencer and organic social strategy across TikTok, Instagram, and Facebook to drive ticket sales and new customer acquisition. Recruits and manages local creators, budgets, contracts, tracking codes, and performance reporting. Owns content calendars and community engagement while supplying creative insights to paid media, email, SMS, PR, and grassroots teams. The role requires measurable revenue results, cross-functional collaboration, and travel for event coverage.