Executes on-premise beer and spirits brand activations, tastings, trade engagements, and promotional events across a designated territory. Builds consumer, bartender, trade, and community engagement; coordinates logistics, staffing, materials, budgets, and compliance; supports approved social amplification; and reports field insights, expenses, feedback, competitive activity, and activation results. The role requires strong local relationships, on-premise industry knowledge, flexible scheduling, regular travel, and independent field execution.