Executes localized beer and spirits brand activations, tastings, trade engagements, and promotional events across an assigned territory. Builds consumer, bartender, trade, and community engagement; coordinates logistics, staffing, materials, budgets, and compliance; supports approved social amplification; maintains market relationships; and reports consumer behavior, competitive activity, expenses, results, and recommendations. The field-based role requires independent execution, accurate administration, flexible evening and weekend availability, and regular travel throughout the territory.

Serve as the in-market representative for a spirits portfolio, driving distribution and visibility, building trade and distributor relationships, executing account plans, delivering education and local activations, analyzing sales data to identify opportunities, and supporting regional initiatives with occasional travel.