Own and scale Avida's paid advertising program across Meta for dozens of individual fitness coaches: onboard coaches, build and optimize campaigns, maintain tracking (Pixel/CAPI) on Webflow pages, develop a scalable playbook, collaborate on content strategy, report ROAS/CAC, manage a subsidized onboarding program, forecast financials, test new channels, and leverage AI/automation to improve efficiency and scale.

The Associate Product Manager will support product execution, documentation, prioritization, and quality assurance, driving cross-team alignment and collaboration while utilizing analytical skills to improve user experience.

Lead and manage a ~30-person coaching operations team, focusing on performance metrics and scalable onboarding while driving efficiency and user engagement through data and collaboration.