Top Tech Jobs & Startup Jobs in Boston, MA

Develops and leads GEO, AI search, SEO, content, and off-page outreach strategies across Kaplan and higher education client portfolios. The role builds entity authority, improves brand visibility and sentiment across AI platforms, manages publisher engagement, audits third-party information, analyzes AI performance metrics, and coordinates cross-functional marketing, product, legal, editorial, and web teams. It also applies AI tools, automation, technical SEO, and structured content practices to increase citations and trusted-source representation.

Leads creative direction for campaigns and projects, mentors and manages designers, develops visual concepts, and produces branded assets across digital, print, video, email, social media, websites, and presentations. Collaborates with stakeholders and copywriters, ensures quality and brand consistency, manages project timelines, and communicates creative strategies while maintaining current design and technology expertise.

Writes and edits strategic marketing and promotional copy across print, web, email, digital, video, and social media. Collaborates with designers, art directors, writers, and stakeholders to develop concepts, support branding and product marketing, present creative work, ensure claim accuracy, and manage multiple deadlines and projects.

Manages a portfolio of mid-tier education accounts to drive retention, renewals, customer satisfaction, and revenue growth. Builds executive relationships, develops account engagement plans, identifies cross-sell and upsell opportunities, monitors account health and risks, and collaborates with sales leadership on growth strategies. Uses CRM, LMS, surveys, interviews, and performance metrics to guide data-driven decisions and improve account engagement.

Manages Kaplan’s web marketing projects from planning through delivery, including resource allocation, timelines, task assignment, stakeholder communication, risk mitigation, and quality control. Uses Asana and Jira to manage backlogs, sprints, documentation, and cross-platform tracking. Collaborates with marketing, web, technical, and subject matter experts to gather requirements and coordinate implementation. The role also applies knowledge of web architecture, release cycles, SEO, A/B testing, Agile methods, CMS platforms, and developer workflows.

Generates and qualifies B2B2C sales leads through outbound calls, email campaigns, webinars, conferences, and presentations. Manages Salesforce lead tracking, lifecycle stages, campaign attribution, and mass-email outreach. Supports private client enrollment, cohort kickoffs, account initiatives, and wealth management education products while collaborating with Sales, Marketing, and student support teams.

Develop and edit practice and exam-style questions and study materials for FE/PE/SE exams across engineering disciplines. Perform technical and quality reviews, correct errata, contribute study plans, and communicate with Kaplan teams and contractors to meet project deadlines.

Lead Oracle Fusion implementation and support across Financials and Supply Chain: gather requirements, configure, test, deploy, write functional/technical specs, troubleshoot, train users, manage patching and vendor support, and assist month-end close.