Manages daily email, SMS, and social media communications across B2C and B2B audiences. Responsibilities include campaign creation, QA, segmentation, testing, compliance review, social community management, vendor coordination, creative asset production, partner communications, and performance analysis. The role develops channel strategies, optimizes engagement and conversions, maintains audience data hygiene, and leads cross-functional marketing initiatives.

Designs, deploys, and maintains AI-driven automation across Accounting and Finance. Automates reconciliations, journal entries, accruals, close processes, and other accounting workflows; integrates ERP, POS, inventory, FP&A, and data warehouse systems; improves data integrity and reporting speed; and leads automation initiatives from pilot through enterprise rollout. The role also establishes standardized frameworks, monitors workflow performance, defines ROI roadmaps, and partners cross-functionally with Finance, IT, and Operations.