Lead commercialization and portfolio execution for flower and pre-roll categories across markets. Build and maintain project plans, coordinate cross-functional inputs, track risks and launch readiness, maintain documentation, report status to leadership, drive on-time launches, escalate issues, and improve project visibility and handoffs.

Transform commercial, market, consumer, and portfolio data into actionable insights. Build and maintain dashboards and KPI reporting, analyze performance and competitive trends, support pricing, assortment, and launch decisions, and deliver executive-ready recommendations while partnering with cross-functional teams to ensure data quality and commercial alignment.