Implements and optimizes digital marketing campaigns across paid advertising, social media, email, SEO, and web platforms. Manages Google Ads, paid social campaigns, website content, landing pages, email lists, and digital content. Tracks analytics, conducts A/B testing, prepares performance reports, and uses AI and automation tools to improve engagement, fundraising, targeting, and operational efficiency.

The Major Gifts Officer manages a portfolio of 150–175 major gift prospects and donors, cultivating, soliciting, and stewarding relationships through personalized in-person and virtual engagement. The role develops donor strategies, advances prospects using Moves Management, secures significant gifts, identifies new relationships, manages volunteer and Board engagement, collaborates on fundraising events, and meets visit and revenue targets.