Own and optimize the marketing tech stack (HubSpot); manage lead hygiene and routing; support campaign execution and A/B tests; build dashboards for funnel, ROI, and attribution; analyze funnel metrics to improve lead scoring and processes; liaise with Sales Ops and implement tracking, tagging, enrichment, and nurture logic.

Serve as the technical bridge across sales, product, and customer success to own onboarding and implementation for enterprise clients. Design integrations and proofs of concept, run technical discovery, create technical resources, support advanced integrations, and ensure clients launch successfully and realize measurable results.

Lead product positioning, messaging, and go-to-market for Privy and Emotive. Partner with Product, Engineering, Sales, and Success to launch features, develop competitive insights, create collateral, run customer and market research, enable sales, drive adoption, and ensure consistent brand voice across channels.