Lead net-new B2B SaaS sales across mid-market and enterprise beverage producers, distributors, and retailers. Own the full sales cycle from prospecting and discovery through demonstrations, negotiation, close, and post-sale handoff. Build pipeline, manage multi-stakeholder buying processes, communicate product value, provide customer and competitive feedback to Product, collaborate with Marketing and post-sale teams, and track sales performance using CRM and sales enablement tools. Travel to customer sites, conferences, trade shows, and company events is required.