Supports loyalty and retention analytics through A/B test management, KPI tracking, recurring dashboards, and performance reporting. Monitors churn, winback, cancellation, and loyalty metrics; identifies trends, risks, and opportunities; and translates findings into actionable recommendations. The role also manages loyalty merchandise planning and replenishment, collaborates with Data Science and program owners, coordinates analytics requests, and prepares MBR/QBR materials.

Owns motion design across Europe, establishing creative strategy, standards, systems, and quality benchmarks while producing hands-on video and motion content. Creates and iterates YouTube-first and Meta assets, uses performance data to improve creative, develops AI-assisted workflows, mentors designers, and oversees agencies and freelancers. The role also manages high-volume projects, localizes German-market creative, and ensures brand consistency across campaigns.