Lead client engagements to design and activate customer-centric brand and innovation strategies. Translate insights into positioning and narratives, facilitate ideation and workshops, define value propositions, deliver journey maps and playbooks, advise executives, and guide teams to implement change and drive business impact.

Lead and execute research and implementation projects: design surveys, manage meetings and client calls, prepare client-ready deliverables, support proposals, mentor junior staff, and strengthen presentation and financial understanding.

Lead end-to-end client engagements combining consultative strategy and mixed-methods research. Manage projects, craft analysis plans and persuasive deliverables, present insights, build client relationships, drive business development, oversee engagement profitability, and mentor team members to ensure high-quality execution and client impact.